The fifth edition of MakeUp in New York will take place for the first time at the Penn Plaza Pavilion, opposite the Penn Station on 7th Avenue, on 9 and 10 September 2015. The B2B event dedicated to suppliers of makeup brands is set to bring together more than 100 exhibitors and over 2,500 visitors.

On this occasion, half a dozen conferences and roundtables will bring together more than thirty speakers, including students from of the Fashion Institute of Technology. This edition will also offer internationally centred discussions with focuses on Italy and Korea, two countries instrumental in the global development of make-up and skin-care formulas. The mastering of the Supply Chain will also be under the spotlight, just like the digital revolution and its influence on the entire beauty industry.

Conference program

Wednesday September 9th, 2015

Morning

10:15am - 10:45 am

"The fascinating story of American make up from the ’20s to the ’80s", narrated by the students of the Fashion Institute of Technology (FIT)

10.45 am - 12.30 pm

Supply Chain: New business opportunities in the brands vs. suppliers’ relationship?

Round table moderated by Charles-Emmanuel Gounod, BeautyWorld Connexions, with the participation of: Laurent Mialhe, Executive Vice President Supply Chain, Shiseido Group USA; Philippe Pavageau, CEO & Founder of VSE-International; Bill Kunz, Consultant, Kunz Consulting Services; Jose Filipe, Executive Vice President, Albéa Americas; Thomas Weckerle, CEO Weckerle Cosmetics, Charles Chang, CEO Topline. Nirav Mehta, AVP Purchasing & Contract manufacturing, L’Oreal.

12:30 pm - 2:00 pm

"Made in Italy" Lunch Buffet

Afternoon: Special Italy

02:30 pm - 04:00 pm

The Italian economy of Beauty... State of play! Milan and its region at the heart of the make-up dynamics

With the participation of: Federico Tozzi Deputy Secretary General, Italy - America Chamber of Commerce Inc.

The challenges and assets of the Italian industry
Round table moderated by Luisa Oliva, Maura Gritti, Charles Emmanuel Gounod, with the participation of industry suppliers: Cinzia Bessi, Marketing Director, Brivaplast; Mario De Luigi, Co-Founder, Bkolormakeup & Skincare; Roland Baranes, CEO, Baralan; Manuela Guerrini, Sales Director, Omnicos; Vittoria Cicchetti, CEO, Regi; Fabio Bellavita, CEO, ICC.

04:00 pm - 05:00 pm
Distribution, the Italian model
With the participation of: Dott. Gianluca Bonetti, CEO Deborah Group; Gabriele Faustinelli, International Division, Deborah Group; Mario Verduci, Federazione Nazionale Profumieri, FE.NA.PRO; Federico Tozzi Deputy Secretary General Italy - America Chamber of Commerce Inc.

Thursday September 10th, 2015

Morning

10:15am - 11:00am
Color Cosmetics - A Global Trend Update
Sarah Jindal, Senior Innovation and Insights Analyst - Beauty & Personal Care at Mintel.


11:00am - 12:30pm
The Digital Revolution and its impact on the beauty industry
With the participation of: Xavier Thomas, Digital Retail Department Manager, Athos Worldline; Matthieu Bourgeois, Lawyer, firm KGA.

Afternoon: Special South Korea

2:00pm - 4:00 pm:
Why is South Korea such a special market in Asia and what is the influence of this country in the global makeup industry (formulas & packaging).
Round table moderated by Florence Bernardin, CEO, Info & Inspiration, with the participation of: JK Hwang, CEO, FS Korea; Thomas Hwang, Export Director, Samwha; Gérard Perrin, Senior Consultant, Samwha; Jun-Cheol, Cho, Vice-President Global Innovation Division, Cosmecca; Kim E.H., President Global Sales and Marketing, Hwa Sung Cosmetics; David C. Chung, CEO - Founder, Englewood Laboratories.