Once again MakeUp in NewYork promises to be a great event. “The number of preregistered visitors is on the rise by 20% compared to last year, which had already broken all records,” explain the organisers.

The 2014 edition of MakeUp in NewYor welcolmed 2,163 visitors (an increase...

The 2014 edition of MakeUp in NewYor welcolmed 2,163 visitors (an increase of 42% over the previous year)

Educational program

The two-day event will open its doors on 9 and 10 September 2015 at the Penn Plaza Pavilion (Penn Station, 401 7th Ave, New York NY 10001) and be punctuated by a series of conferences:

- "The fascinating story of American make up from the ’20s to the ’80s", narrated by the students of the Fashion Institute of Technology (FIT) — Wednesday September 9th 2015, 10:15am - 10:45am
- Supply Chain: New business opportunities in the brands vs. suppliers’ relationship? — Wednesday September 9th 2015, 10:45am - 12:30pm
- Branding! The Path to Global Success — Wednesday September 9th 2015, 1:30pm - 2:15pm
- The Italian economy of Beauty… State of play! — Wednesday September 9th 2015, 02:30pm - 05:00pm
- Color Cosmetics – A Global Trend Update, with the participation of Sarah Jindal, Senior Innovation and Insights Analyst, Beauty & Personal Care at Mintel — Thursday September 10th, 2015, 10:15am - 11:00am
- Why is South Korea such a special market in Asia and what is the influence of this country in the global makeup industry (formulas & packaging) — Thursday September 10th, 2015, 2:00 pm - 4:00 pm
- Beauty in Korea Realities of Korean make-up, influences and trends — Thursday September 10th, 2015, 4:00 pm - 5:00 pm

The 2014 edition of MakeUp in NewYor welcolmed 2,163 visitors (an increase...

The 2014 edition of MakeUp in NewYor welcolmed 2,163 visitors (an increase of 42% over the previous year)

Packaging and innovation contests

For the first time, this year’s MakeUp in NewYork will organize two competitions:

- A packaging contest putting together teams from different American universities,
- The "Innovation Tree Products" competition, which will feature more than sixty products from more than a third of exhibitors participating in the show.