During the whole afternoon of next September 9, the conference room of MakeUp in New York (Penn Plaza Pavilion, on 9 and 10 September 2015) will be in the colours of Italy. “It is only natural when you know what the entire make-up sector owes to the industry of this country,” comment the organisers.

MakeUp in New York 2014

MakeUp in New York 2014

Economically, according to the report recently produced by Cosmetica Italia, the value of the production of the Italian cosmetics industry, is of 9.352 million euros, and has registered in 2014 an increase of 0.8% over the previous year, despite the uncertainties of the internal market. The total turnover of the Italian industry is close to 14 billion euros, with a recovery trend in 2014 of more than 2 percent, confirmed by forecasts for the year 2015, which is expected to close with a positive rate close to 3%.

To note that in 2014 the United States was the number four destination of Italian cosmetic products after France, Germany and the United Kingdom, with a +16% growth rate for a value equal to 249 million euros.

A dynamic industrial network

Reflecting the Italian industry in general, the sector dedicated to the production of make-up formulations or to full service is made up of family-owned SMEs. In the cosmetic field and more particularly in formulation, the Italian industry is recognized worldwide for both its innovative capacity and level of service, all of which allowed the cosmetic industry "Made in Italy" to make a name for itself as one of the world’s leading supplier of makeup brands.

Special "Made in Italy" conference

2:00pm - 4:00 pm: The Italian economy of Beauty... State of play! Milan and its region at the heart of the make-up dynamics.
With the participation of: Federico Tozzi Deputy Secretary General Italy – America Chamber of Commerce Inc.

The challenges and assets of the Italian industry

Round table moderated by Luisa Oliva, Maura Gritti, Charles Emmanuel Gounod with the participation of industry suppliers: Cinzia Bessi, Marketing Director, Brivaplast; Mario De Luigi, Co-Founder, Bkolormakeup & Skincare; Roland Baranes, CEO, Baralan; Manuela Guerrini, Sales Director, Omnicos; Vittoria Cicchetti, CEO, Regi; Fabio Bellavita, CEO, ICC.

04:00 pm - 05:00 pm: Distribution, the Italian model
With the participation of: Dott. Gianluca Bonetti, CEO Deborah Group; Gabriele Faustinelli, International Division, Deborah Group; Mario Verduci, Federazione Nazionale Profumieri, FE.NA.PRO; Federico Tozzi Deputy Secretary General Italy – America Chamber of Commerce Inc.