MakeUp in LosAngeles returns in February in a transformed beauty market

More than 200 exhibitors from the skincare and makeup supply chain will participate in the event, ranging from formulation, packaging, accessories to contract manufacturer, design, machines and ingredients. Among the 2022 Exhibitors list are: Orchard, Mana Products, Roberts Beauty, Baosheng, Shya Hsin, ILabs, Chiang Pao, Seacliff Beauty, Allta, Fusion Packaging, Lumson, HCP Packaging, Anisa, Confalioneri Matite, Engelwood Lab, Cosmetica Labs, Crystal Claire, Chromavis, Art Cosmetics, Cosmectics Group USA and much more.

Spotlight on the next beauty trends

The event will also feature a series of conferences that will cover emerging lifestyles and key beauty trends of the post-pandemic era, including:

– “Welcome to the Era of Healthy Aging!” Presented by Beautstreams the conferece will focus on the notion of aging and how the boundaries between beauty, health, and well-being have blurred.
– “Cosmetic ingredient trends.” A panel of industry leaders moderated by the Society of Cosmetics Chemists will discuss ingredient trends for skin care and color cosmetic products.
– “The Future of Clean Beauty - Major Shifts and Future Opportunities.” A round table moderated by Cosmetics Inspiration& Creation to explore the way Clean Beauty has evolved internationally in the wake of the pandemic.
– "A delicate balance or a perfect storm: young beauty brands share their insights," a panel moderated by The Young Group to understand why indies brands are now 20% of the US industry.
– “Brand Awareness through Social influencing!” By the American Influencer Association

Inspiring animations

Visitors will also be able to participate in animations and workshops among which:

– “Nature Power.” Four sessions per day animated by Luisa Oliva to discover the world of plants and their uses in cosmetics, with a focus on minimalist and effective formulations designed without any controversial ingredients.
– "Beauty Talks & Inspiration Bar," an open and creative format where Leila Rochet, Chief Inspiration Officer of Cosmetics Inspiration & Creation will lead Beauty Talks with industry experts to discuss today’s major trends.

During the event, the MakeUp in LosAngeles team will also curate the Inspiration Bar, gathering together the latest skincare and makeup product innovations that illustrate the major trends for the year ahead.

At the show, the IT Awards will also honor 20 skincare and makeup innovation selected by a jury of international experts in cosmetic innovation and trends.