MakeUp in Los Angeles, the event dedicated to makeup suppliers, will take place next 8 and 9 February at the Quixote Studios in West Hollywood, Los Angeles.

In partnership with Leila Rochet-Podvin, Founder of Cosmetics Inspiration & Creation, and Gerald Martines, Founder and President of In•Signes and Charles-Emmanuel Gounod, President of Beautyworld Connections, the show organizers offer two days of conferences and roundtables to spotlight the trends of the industry.

Wednesday February 8th, 2017

The New Influences From California & Their Impact In Beauty

10:10am - 10:15am : Introduction - The New Influences for California & Their Impact in Beauty
By Leila Rochet-Podvin, Founder of Cosmetics Inspiration & Creation.

10:15am - 10:30am : The success story of Anastasia Beverly Hills
Keynote speech by Anastasia Soare - Founder of Anastasia Beverly Hills

10:30am - 11:00am : Insights into Future Trends and the California Influence
Conference by Sarah Jindal - Senior Innovation and Insights Analyst - Beauty & Personal Care at Mintel

11:10am - 11:45am : INFLUENCE #1 - The new face of retail
Round tables moderated by Leila Rochet-Podvin with the participation of:
- Anastasia Soare - Founder of Anastasia Beverly Hills
- Sinead Norenius-Raniere - Partner at The Pienza Collective and Board Member of the Bay Area Beauty Association
- Jennifer Ritter - JSR Consulting

11:50am - 1:25pm : INFLUENCE #2 - Beauty at the digital age and the rise of social media

Part 1- The Power of Influencers and the Rise of Social Media
- Youtube - The Recipe for Success & for Inspiration. By Norah Lewin - Global Brand Lead - Beauty, Google and Charlotte van der Smeede - US Brand Lead – Beauty, Google
- TribeDynamics - The Impact of Brands in Social Media – Who Wins and What are the success factors. By Conor Begley - Co-Founder and President of Tribe Dynamics

Part 2: - Beauty at the Digital Age – What has changed & the impact for innovations
Roundtable dedicated to California brands moderated by Leila Rochet-Podvin with the participation of:
- Ingrid Jackel, CEO at Yes to
- Joyce Kim, Vice President Product Development at NYX.
- Kate Helfrich - Vice President Product Development at Hourglass
- Samantha Cutler - Chief Product Development Officer at Stila

1:30pm – 2:30pm : Secrets of a Master - Close up Magic - Makeup Design for Leading ladies and Men on Feature Films - How I work
Conference by Michele Burke, Make Up Artist

2:40pm - 4:00 pm : INFLUENCE #3 - The next generation, the impact for our industry

Part 1 - Gen Z and Millennials - The Implication On Femininity & Beauty
By Pierre Bisseuil, Future Insight Director, Peclers Paris & Leila Rochet-Podvin, Founder, Cosmetics Inspiration & Creation.

Part 2: ELC Gen Next – Opportunities for Millennials To Make Brand Contributions
Roundtable moderated by Leila Rochet-Podvin with an introduction by Jill Tomandl, VP Product Development and Innovation, Estée Lauder Companies.

4:15 pm - 5:00 pm : INFLUENCE #4 - Healthy is the new young
Round table moderated by Leila Rochet-Podvin and Jennifer Ritter will present some of rising makeup indie brands from LA :
- Katherine & Caroline Ramos, Co-Founders, Rituel de Fille
- Lynda Berkowitz, CEO of Ilia Beauty
- Sheena Yaitanes, Founder of Kosas Cosmetics

Thursday February 9th, 2017

10:15am - 11:00am : The new influences; Changing time concepts
By Antoinette van den Berg, CEO & Founder of Touché Today

11:15am - 12:15pm : The cluttered world of cosmetic packaging made simple
By Gérald Martines, founder and president at IN•SIGNES

1:00pm - 1:30pm : The Rise of Social Media and the impact on BtoB
By Cecile Tuil, VP Communications, Albéa

1:45pm - 2:15pm : Current and future trends in Nail Polish
By Pierre Miasnik, CEO of Fiabila

2:30pm - 5:00pm : Focus on the main, high-volume categories
By Gérald Martines, founder and president at IN•SIGNES

2:30pm - 3:00pm : Mascaras
Workshop with the participation of the following industry experts:
- Adrian Hook, Vice President Sales USA, Brivaplast
- Allan Yedlinsky, Sales Manager at Mascara+
- Anne Rutigliano, Marketing Manager Albéa Cosmetic Rigid Packaging
- Arnaud Brilland, Vice President of Sales North America at Geka GmbH
- JK Hwang, President & Owner of FS Korea
- Mary Ann Guarino, Vice President US of Ancorotti Cosmetics

3:00pm - 3:30pm : Lipgloss
Workshop with the participation of the following industry experts:
- Anne Rutigliano, Marketing Manager Albéa Cosmetic Rigid Packaging
- Adrian Hook, Vice President Sales USA, Brivaplast
- Arnaud Brilland, Vice President of Sales North America at Geka GmbH

3:30pm - 4:00pm : Lipsticks
Workshop with the participation of the following industry experts:
- Philippe Pavageau, General Manager at Alkos Group
- Sonia Cerato, Category Manager Makeup Division at Quadpack
- Thomas Weckerle, CEO of Weckerle

4:00pm - 4:30pm : Pencils
Workshop with the participation of the following industry experts:
- Dr. Christina Zech, Managing Director at Faber Castell Cosmetics
- David Jieli, Sales Director at Ningbo Jieli Cosmetical Package
- Philippe Pavageau, General Manager at Alkos Group
- Valeria Piano, Sales Director Confalonieri

4:30pm - 5:00pm : Foundation
- Clara Roux, Products Development Marketing & Innovation at Strand Cosmetics
- Mario de Luigi, Sales & Marketing Director at B.Kolor
- Sonia Cerato, Category Manager Makeup Division at Quadpack
- Vonda Simon, Owner, SeaCliff Beauty Pkg & Labs / SeaCliff Beauty Private Label Cosmetics / Murray Plastic LLC

MakeUp in LosAngeles
8 & 9 February 2017
Quixote Studios

www.makeup-in-losangeles.com

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