Rebranded MakeUp in Asia, the latest edition of the B2B event dedicated to the makeup industry in Asia took place on 05-06 April 2017 at the Conrad Hotel in Seoul. With 55 exhibitors, from makers of make-up formulas to packaging and make-up accessories suppliers, the event was offering quite enough to suit all quests.
“As of 10:00 am on Wednesday, April 5, we could clearly feel that this 4th edition was going to be an excellent vintage. At 09:00 am, several hundred people were already gathered and waiting in front the exhibition entrance and couldn’t wait for the doors to open,” said the organisers. At the opening, a good part of visitors deciding to visit the show on both levels of the Conrad Hotel Seoul, while others rushed to the 6th floor of the venue to attend the first morning conferences.
Over the two days, the event gathered nearly 2,800 people visitors, a rise of four hundred more people compared to 2016, thus coming down to an average of 44 visitors per exhibitor. “An all-time record for the show and, probably the best performance of all BtoB events dedicated to the beauty industry in Asia,” claimed the organisers.
A total of 1,700 people took part to the 14 conferences and round tables bringing together some 25 speakers. One of the most attended was undoubtedly the one dedicated to the cushions with a conference room packed with three hundred people. According to the organisers, conferences focused on economic trends in the Asian make-up industry and across the world were also very successful, so as round tables on Australia and Halal products.
