MakeUp in Action, the new event dedicated to makeup brands and suppliers, will open its doors on February 3rd and 4th, 2016 at Quixote Studios in Los Angeles, California.
Participants will have the choice between 8 workshops and 5 conferences on trends, new products or developments with top industry experts.
Dr. Luisa Oliva, Jean-Louis Mathiez and Jean-Claude Le Joliff assisted by specialists, will lead the workshops and address issues concerning the development of make-up products across all segments, from the formula to the packaging, including applicators, and of course nail polishes.
In addition, a selection of exhibitors will present their innovations at these workshops.
THE PROGRAM:
February 03, 2016
10:30am - 11:30pm: Workshop on lip formulas
Bright colored products for the lips: solid and liquid lipsticks. The lip stain category. The crazy effects: shimmering, matt and glossy extremes. We will go through galenics, components, formulation trends and their implementation.
10:30am - 11:30pm: Workshop on eye packaging
Mascara packaging: latest brush developments. Revolutionary mascara "dispensers". Are they ready to be launched? Eyelids & eyebrows also require new applicators…
11:45am - 12:45pm: Workshop on eye formulas
Mascaras, eye shadows and eyebrows: with very different textures. We will go through galenics, components, formulation trends and their implementation.
11:45am - 12:45pm: Workshop on lip packaging
Diversity of lip applicators: how to manage this category? Is the classic twist mechanism still the best solution for solid lipstick? Any new dispensing solution for solid, pasty & liquid bulks?
February 04, 2016
10:30am - 11:30pm: Workshop on face formulas
Foundations are products that are a cross between makeup and skin care, in this workshop, we will reveal their secrets: the main dosage forms, components, trends and their implementation.
10:30am - 11:30pm: Workshop on nail packaging
Innovation limited by high industrial cost and low unit price. Is it possible to improve nail brushes? Is there a need for plastic bottles? Nail pens & pencils.
11:45am - 12:45pm: Workshop on nail formulas
The continual leading trend in nails right now is high shine and long wear. In nail polish and gel trends, the nude nail is huge in 2015. Soft, demure, neutral color shades are on trend this year and beyond.
11:45am - 12:45pm: Workshop on face packaging
What is the limit between face make-up and skincare? Complex packaging categories: Bottle, tubes, pumps, puffs, sponge, applicators… New dispensers: airless & cushion packs…
2:00 p.m. to 2:45 p.m.: Conference - Makeup and femininity
The Evolution of MakeUp and representation of femininity. Focus on the US (West Coast / East Coast) and the French market - market, indie brands and consumer- Angelino, NewYorker and Parisian).
Speakers: Leila Rochet-Podvin, Cosmetics Inspiration & Creation & Jennifer Ritter - JSR Consulting
3:00 p.m. to 4:00 p.m.: Conference - Rethinking beauty?
How to win prestige consumers across smartphones?
Speakers: Annabela Daily, Managing Director and founder of "Map My Beauty" and Annie Finch, CEO and founder of Katherine Cosmetics
4:00 p.m. to 4:30 p.m.: Conference - New challenges!
Major challenges in the makeup industry, new ways to reach consumers, technical developments through the use of neuroscience.
Speaker: Spenser Apramian, Stanford University
4:45 p.m. to 5:30 p.m. Conference - trends and polysensoriality!
Trends and polysensoriality in the digital age or how to boost polysensoriality taking into account trends.
Presentation: Pauline Bonafous, Marketing Project Manager, Carlin International Group
5:45 p.m. to 6:30 p.m.: Conference - Trends in Asia!
What’s happening in color cosmetics in Asia and how it influences consumers and brands on the West Coast?
Presentation: Florence Bernardin, Founder, Information & Inspiration
|
MakeUp in Action in Los Angeles |
