Held on 8-10 April 2016 at Pier 94, the International Make-Up Artist Trade Show New York, IMATS, featured award-winning film, runway, TV and theatre make-up artists speaking and leading classes and demos. Famous make-up brands such as Anastasia Beverly Hills, NYX, Inglot, Tarte Cosmetics and Indie Brands (Eye Kandy, LimeCrime, SugarPill etc) offered new colourful products such as Velvetines by LimeCrime at very attractive discounted prices.
London-based beauty veteran and Lancôme’s Global Creative Director Lisa Eldridge - known for her work on A-list celebrities including Kate Winslet, Keira Knightley, Katy Perry, Gigi Hadid, Kate Moss and others -made her IMATS debut.
