Within Make Up For Ever’s Aqua Resist new brow range, the Brow Fixer gel stands out for its creamy, intense, long-wearing texture, which is available in five shades. It is applied thanks to a miniature beveled brush that tames and sculpts the brows.
The LVMH Group’s professional makeup brand has entrusted Texen Beauty Partners for the packaging of this innovation.
The development combined a personalized standard pack and, a key element of this product, a thin, beveled brush that was particularly demanding in terms of sourcing. Its 45° angle and the ergonomics of its cap, designed to be just the right length, helps consumers to precisely define their brows to perfection.
The five parts that make up the product are injected in various materials chosen for their efficacy and durability. Housing 5ml of product, the bottle is injected in black. The logo and shade of the product are screen printed in white.