Premium Beauty News - You are a proof that a manufacturer specialized in plastic injected parts for the beauty industry, and on top of it, for a very specific product - make-up cases, can be successful!
Marco Sorze - You are right! And even be very successful since we are supporting our Customers with a production process based in two working shifts (three if necessary!) in our two production sites located in Chiuduno near Bergamo. This can be done thanks to our several production equipments (injection moulding machines, decoration machines and assembly equipments).
Premium Beauty News - What is your secret?
Marco Sorze - I would be tempted to answer with a single word: "Quality"! But not only. One of the strong points of our company is that the entire production process, from the creative idea to the final product, are handled in-house. All projects are backed up by a wealth of experience accumulated over years of packaging production. Moulds are made internally by our workshop, which was the origin of the company. And this is why we are so competitive in terms of time to market response and flexibility. Our Industrial and Developing Department together with our Design Department are always developing new delivery systems, new visuals according to the raw materials, to come up with creations at the forefront of market trends. We work in close contact with our customers to ensure a perfect blend of colours and shape between the packaging and the contents, transforming a standard packaging in a tailor made product, with industrial footprint.
Premium Beauty News - Your range of standard products is one of your specificities?
Marco Sorze - Absolutely! They represent more than 80% of our business. And we are capable of customizing this range according to the needs of our customers. Customization is achieved through our capacity for completion, ranging from lacquering to varnishing including electroplating, hot stamping and pad printing, as well as debossed/embossed designs. We can process all plastic materials available on the market, from SAN to PMMA including polystyrene and ABS.
Premium Beauty News - What are your objectives in terms of exports?
Marco Sorze - Our export share is still around 40%, Europe excepted (with Italy coming first with 45% followed by France and Germany), but we clearly have the ambition to increment operations into the U.S.
