Follow us twitter facebook
Edition: Global
Click here to subscribe toour free weekly newsletter click here
Packaging & design

Make-up applicator expert Geka expands in Asia with new production site in Shanghai

Geka is significantly strengthening its market presence in the Asian market with the opening of its an own production plant in Shanghai. The German-based manufacturer of make-up brushes, applicators and complete packaging systems took leverage of synergies with its parent company Sulzer AG to build a production facility dedicated to the beauty segment in Sulzer’s Shanghai plant, which opened in 1991.

By expanding its own capacities, Geka will move closer to its steadily growing customer base in the Far East and improve its ability to address their needs. The first lip gloss production started up on contract with a local cosmetic manufacturer in July,” said the company in a release.

In addition to the injection moulding and assembly workshop, Geka has staffed its Shanghai facility with local designers and project managers to provide a better support to its Chinese customers. By the end of the year, the facility will also be equipped with injection blow moulding (IBM) and decoration machines

As far as full service is concerned, Geka Shanghai is negotiating with local fillers operations in order to be able to offer customers ready-to-market products.

Modular BBS system

Simultaneously with the opening of these new capabilities, Geka is launching its modular BBS system in Asia. Already in place in Geka’s German and US plants, the BBS consists of an extensive product catalogue of applications developed in-house and packaging solutions. The multiple combination options and the variety of plastic production technologies available allow the creation of customised items in a short time.

According to Geka’s APAC sales team the demand for BBS items will grow steadily in China. “With trends changing constantly, the Chinese cosmetics industry needs time-to-market solutions that can be implemented quickly for newly developed cosmetics. The BBS range offers an attractive solution for this.

Cosmopack Asia

Eventually, to expand and strengthen their presence in Asia, Geka participate in the Cosmopack Asia tradeshow in Hong Kong for the first time this year on 12-14 November 2019.

Vincent Gallon

Portfolio

© 2019 - Premium Beauty News - www.premiumbeautynews.com
latest news
Focus

MakeUp in NewYork to hold its 9th edition on September 11-12, 2019

The only event dedicated exclusively to make-up and skincare formulation, production and packaging on the East Coast will take place at the Center415, on the 5th Avenue, at the heart of Manhattan, on 11 & 12 September, 2019. MakeUp in NewYork 2019 will host +110 exhibitors in formulation, packaging, full-service, accessories and (...)

read more
job opportunities
Experts’ views
Marie-Alice Dibon (1966 - 2019)

Marie-Alice Dibon
Marie-Alice Dibon (1966 - 2019)

It is with great sadness and bewilderment that we learned of the tragic disappearance of Marie-Alice Dibon at the end of April. Like many players in the cosmetics industry, on both sides of the Atlantic, the Premium Beauty News team has lost a valuable and imaginative consultant and a talented contributor. (...)

read more
Webinars
E-shop - latest publications
Safety of perfumes and cosmetics. Belarus, Kazakhstan and Russia
200.00 € excl. tax
Regulations on the registration of cosmetic products in China (part1)
135.00 € excl. tax
Regulations on the registration of cosmetic products in China
200.00 € excl. tax
Go to top ↑

Features

We use cookies to give you a better browsing experience. By continuing your visit to this site, you accept the use of cookies. Read more and set cookies
close