Make-up applicator expert Geka expands in Asia with new production site in Shanghai

Vincent Gallon

31 July 2019

Geka is significantly strengthening its market presence in the Asian market with the opening of its an own production plant in Shanghai. The German-based manufacturer of make-up brushes, applicators and complete packaging systems took leverage of synergies with its parent company Sulzer AG to build a production facility dedicated to the beauty segment in Sulzer’s Shanghai plant, which opened in 1991.

“By expanding its own capacities, Geka will move closer to its steadily growing customer base in the Far East and improve its ability to address their needs. The first lip gloss production started up on contract with a local cosmetic manufacturer in July,” said the company in a release.

In addition to the injection moulding and assembly workshop, Geka has staffed its Shanghai facility with local designers and project managers to provide a better support to its Chinese customers. By the end of the year, the facility will also be equipped with injection blow moulding (IBM) and decoration machines

As far as full service is concerned, Geka Shanghai is negotiating with local fillers operations in order to be able to offer customers ready-to-market products.

Modular BBS system

Simultaneously with the opening of these new capabilities, Geka is launching its modular BBS system in Asia. Already in place in Geka’s German and US plants, the BBS consists of an extensive product catalogue of applications developed in-house and packaging solutions. The multiple combination options and the variety of plastic production technologies available allow the creation of customised items in a short time.

According to Geka’s APAC sales team the demand for BBS items will grow steadily in China. “With trends changing constantly, the Chinese cosmetics industry needs time-to-market solutions that can be implemented quickly for newly developed cosmetics. The BBS range offers an attractive solution for this.”

Cosmopack Asia

Eventually, to expand and strengthen their presence in Asia, Geka participate in the Cosmopack Asia tradeshow in Hong Kong for the first time this year on 12-14 November 2019.