As Australia is becoming the new Hollywood with great weather, beautiful beaches and few Covid cases comparatively to the rest of the world, major beauty brands are now placing bet in Australia.
South Korea’s beauty brand LANEIGE just launched this week into Adore Beauty in Australia and New Zealand. The Amorepacific brand launched into Australia and New Zealand in 2018 and since then the LANEIGE Lip Sleeping Mask has become the first Lip Care Product and Water Sleeping Mask the first Mask in the market.
LANEIGE is launching on Adore Beauty with thirty of its best-selling skincare products. This will include LANEIGE’s most loved ranges; Sleeping Care (including Lip Sleeping Masks), Water Bank, Cream Skin, Basic Care (Cleansers & Toners) and Sets. Adore Beauty is a leading beauty e-commerce platform across the Australian and New Zealand market.
“LANEIGE has become a much coveted beauty brand in Australia and New Zealand since its launch and to be able to share this incredible brand with the highly engaged Adore Beauty community is another significant step for us. We admire and applaud Adore Beauty’s deepening reach and appeal with the ANZ beauty customer, and we look forward to our bright future together,” says Caroline Dunlop, Amore Pacific President, ANZ.
At the end of the month, March 30 to be exact, Milk Makeup will land in Australia. They just announced the brand will now stocked online at Sephora Australia and New Zealand. Milk Makeup was born at Milk Studios, a fashion photography studio in downtown NYC. The brand was initially started for Milk’s creative community who didn’t see themselves represented in the beauty world and creating products that reimagine beauty, not you.
Claiming to be all about good ingredients and epic payoff, Milk Makeup has grown as the epitome of the clean beauty trend. The range is cruelty-free, paraben-free, and 100% vegan.
The launch sees a selection of the brand’s best-selling products available, including Hydro Grip Primer, KUSH High Volume Mascara and Lip + Cheek in Werk.