Follow us twitter facebook
Edition: Global
Click here to subscribe toour free weekly newsletter click here
Industry buzz

Maison Margiela Fragrances sets up shop in LA for the holidays

Maison Margiela Fragrances is celebrating the holiday season with a sweet-smelling pop-up store. The luxury beauty brand, which is part of the L’Oréal Group, has set up shop in Los Angeles’ Westfield Century City mall, where it will remain open through December 31, 2018.

The temporary ’Replica’ boutique will carry the label’s entire 10-piece perfume series, in addition to offering shoppers the chance to personalize their purchases. These options include custom gift-wrapping, label personalization, and the opportunity to use a personal photo to create a unique fragrance pouch.

Beauty pop-ups are definitely having a moment right now: major brands to have already indulged in the concept of the temporary boutique so far this year include YSL Beauty, which opened up a ’YSL Beauty Hotel’ in New York for two days back in September, as well as Rihanna’s Fenty Beauty brand, which unveiled its first-ever pop-up store this summer, setting up shop in three different New York locations over three days. Kim Kardashian also selected the Westfield Century City mall as the location of her KKW Beauty pop-up store back in June.

AFP/Relaxnews

Portfolio

  • Maison Margiela Fragrances on Instagram © Instagram / @maisonmargielafragrances
  • Maison Margiela Fragrances on Instagram © Instagram / @maisonmargielafragrances
  • Maison Margiela Fragrances on Instagram © Instagram / @maisonmargielafragrances
  • Maison Margiela Fragrances on Instagram © Instagram / @maisonmargielafragrances
© 2018 - Premium Beauty News - www.premiumbeautynews.com
latest news
Focus

MakeUp in NewYork to hold its 9th edition on September 11-12, 2019

The only event dedicated exclusively to make-up and skincare formulation, production and packaging on the East Coast will take place at the Center415, on the 5th Avenue, at the heart of Manhattan, on 11 & 12 September, 2019. MakeUp in NewYork 2019 will host +110 exhibitors in formulation, packaging, full-service, accessories and (...)

read more
job opportunities
Experts’ views
Marie-Alice Dibon (1966 - 2019)

Marie-Alice Dibon
Marie-Alice Dibon (1966 - 2019)

It is with great sadness and bewilderment that we learned of the tragic disappearance of Marie-Alice Dibon at the end of April. Like many players in the cosmetics industry, on both sides of the Atlantic, the Premium Beauty News team has lost a valuable and imaginative consultant and a talented contributor. (...)

read more

Features

We use cookies to give you a better browsing experience. By continuing your visit to this site, you accept the use of cookies. Read more and set cookies
close