Follow us twitter facebook
Edition: Global
Click here to subscribe toour free weekly newsletter click here
Industry buzz

Magnetic lashes and winged eyeliner: the beauty questions US users asked Google in 2018

There was one pressing issue among beauty buffs this year, according to Google: “How to apply magnetic lashes?” That was the most searched-for beauty question by the search engine’s US users over the past 12 months, according to the 2018 Google Year in Review.

Google users were searching out how to give their lashes more oomph this year. - Photo: © deniskomarov / IStock.com

Google users were searching out how to give their lashes more oomph this year. - Photo: © deniskomarov / IStock.com

It was followed by the queries:

  • what is a lash lift?”,
  • and “how to remove individual eyelashes,” proving that lashes were a major beauty focal point this year.

However, people also turned to the tech giant to ask:

  • what hair colour looks best on me”, which was the fourth biggest beauty-related search,
  • and “how to do cat eye,” following the revival of the popular makeup look on the catwalks.

The results are in stark contrast to the 2017 Year in Review, which revealed that beauty buffs were primarily concerned with skincare, with “how to get rid of pimples?” the most popular conundrum.

Long, luscious lashes have dominated the fashion scene this year, stealing the show at catwalk presentations for labels such as Courrèges, whose September show featured doll-like lashes hand-painted onto the models’ lower lids, and Dior, whose Haute Couture Spring/Summer 2019 look featured exaggerated eyeliner representing bold, surrealist lashes. High-profile beauty launches included the ‘Kush High Volume Mascara’ from Milk Makeup, which contains cannabis oil to condition and nourish the lashes, as well as colorful mascaras from Lancôme x Proenza Schouler and Urban Decay.

AFP/Relaxnews

© 2018 - Premium Beauty News - www.premiumbeautynews.com
latest news
Focus

Édition Spéciale by Luxe Pack unveils its program

Édition Spéciale by Luxe Pack, the first exhibition dedicated to environmental-friendly packaging solutions, will be held on June 4 and 5, 2019 at the Carreau du Temple in Paris, France, during the European Sustainable Development Week. With two months left until the event, the organizers have unveiled the main features of the program, (...)

read more
job opportunities
Experts’ views
Emotional Glyco-intelligence: deciphering sugars through unexplored dimensions

Aïna Queiroz
Emotional Glyco-intelligence: deciphering sugars through unexplored dimensions

It is pretty hard to escape from the first clear signs: the cosmetics industry is definitely, officially entering the emotional era! And it keeps searching for more rationality to substantiate arguments about ingredients, formulas, objective skin beauty and emotionality. Keen to offer multifunctional ingredients that can keep up with (...)

read more

Features

We use cookies to give you a better browsing experience. By continuing your visit to this site, you accept the use of cookies. Read more and set cookies
close