Follow us twitter facebook
Edition: Global
Click here to subscribe toour free weekly newsletter click here
Industry buzz

Magnetic lashes and winged eyeliner: the beauty questions US users asked Google in 2018

There was one pressing issue among beauty buffs this year, according to Google: “How to apply magnetic lashes?” That was the most searched-for beauty question by the search engine’s US users over the past 12 months, according to the 2018 Google Year in Review.

Google users were searching out how to give their lashes more oomph this...

Google users were searching out how to give their lashes more oomph this year. - Photo: © deniskomarov /

It was followed by the queries:

- “what is a lash lift?”,
- and “how to remove individual eyelashes,” proving that lashes were a major beauty focal point this year.

However, people also turned to the tech giant to ask:

- “what hair colour looks best on me”, which was the fourth biggest beauty-related search,
- and “how to do cat eye,” following the revival of the popular makeup look on the catwalks.

The results are in stark contrast to the 2017 Year in Review, which revealed that beauty buffs were primarily concerned with skincare, with “how to get rid of pimples?” the most popular conundrum.

Long, luscious lashes have dominated the fashion scene this year, stealing the show at catwalk presentations for labels such as Courrèges, whose September show featured doll-like lashes hand-painted onto the models’ lower lids, and Dior, whose Haute Couture Spring/Summer 2019 look featured exaggerated eyeliner representing bold, surrealist lashes. High-profile beauty launches included the ‘Kush High Volume Mascara’ from Milk Makeup, which contains cannabis oil to condition and nourish the lashes, as well as colorful mascaras from Lancôme x Proenza Schouler and Urban Decay.


© 2018 - Premium Beauty News -
latest news

Luxe Pack New York rescheduled to September

Amid the latest developments of the Covid-19 epidemic in New York and the USA, the Luxe Pack management team has decided to postpone further the event to September 15th and 16th, 2020. The venue is unchanged: Jacob K. Javits Convention Center (Hall 1B). With these new dates, the show will be almost concomitant with the MakeUp in...

read more
job opportunities
Experts’ views
Natural cosmetic preservation with Spectrastat complete solutions

Zoey Zhang
Natural cosmetic preservation with Spectrastat complete solutions

Product preservation has been profoundly impacted by the wellness movement and resulting consumer ingredient concerns. Today, consumer-accepted traditional preservation options are limited. In parallel, the global naturals movement continues to heighten consumer interest in natural or biobased ingredients. This additional consumer...

read more


We use cookies to give you a better browsing experience. By continuing your visit to this site, you accept the use of cookies. Read more and set cookies