M-real’s range of lightweight boards designed for the beautycare market include Carta Elega, Carta Integra and CartaSolida. On the occasion of Luxe Pack, M-real will also be showing its luxury cast-coated Chromolux range of boards and label papers.
For the Finnish company, headquartered in a country with abundant forest resources but scarcely populated, fresh fibres are a natural starting point.
The use of fresh fibres offers several benefits, including ecological issues. Indeed, M-real uses wood fibres sourced from Nordic forests, the vast majority being certified, and can trace all the wood it uses back to the forest source. All M-real mills hold chain of custody certification from forest to product, and support the use of certified wood.
Under such conditions, fresh fibres sourced by Metsäliitto, the parent company of M-real, are both renewable and sustainable. But they are also pure and safe, and are required for obtaining the highest quality needed by customers in the luxury industry. Furthermore, they are essential to making light but stiff boards. For almost 20 years, actually, M-real has strived to produce lightweight cartonboard, with consistent quality.
Weight reduction provides a large array of benefits. “By using M-real’s lightweight boards, yields are increased and costs reduced throughout the packaging chain. M-real boards help promote sustainability by consuming fewer resources, reducing transport weights and producing less waste at the end of the packaging’s life,” explains the company.
Also, the use of fresh fibres is consistent with the sustainable management of northern Europe’s forested eco systems. Forests cover about 80% of the Finnish territory, and grow more than 100 million cubic metres every year, from which only 60 millions are used in general. Metsäliitto, M-real’s parent company, nevertheless actively supports sustainable forest practices through voluntary actions consisting of supporting forest certification, increasing the proportion of certified wood in its supply, and protecting forest biodiversity.
The wood M-real uses is predominantly sourced locally, from the forests closest to its mills. The company is self-sufficient in fibre supply, instead of depending on market pulp, allowing it to better control the sustainability practices of its suppliers.