LVMH’s private equity fund LVMH Luxury Ventures has acquired a stake in the French niche perfume brand BDK Parfums. This minority investment is intended to enable the brand, founded in 2016 by David Benedek, to expand internationally, open new flagship boutiques, and broaden its range of products.
BDK Parfums currently offers a collection of 23 unisex fragrances, along with five hair perfumes, candles, and linen sprays. All products are made in France and range in price from EUR 50 to EUR 270.
The brand opened its first boutique on Rue Saint-Honoré in Paris in January 2024. A second boutique is slated to open in Dubai in 2026, with additional locations expected to follow.
Joël Palix, founder of Palix Unlimited, who advised BDK on the operation, said in a message on LinkedIn: "From day one, our mission was clear: identify the ideal partner to support BDK Parfums’ creative ambition and artistic independence. With LVMH Luxury Ventures, we found an investor capable of bringing long-term vision, respect for the brand’s singularity, and global expertise — a rare and valuable alignment."
“This milestone marks a new chapter in our journey, both in France and internationally. (…) I’m confident that together, we’ll continue to shape contemporary perfumery while preserving BDK’s unique creativity and identity,” commented David Benedek, also on LinkedIn.
BDK now operates in about 45 countries. France leads its global sales, with the U.S. and Germany close behind. The Middle East continues to be a pivotal region, and the United Kingdom is growing quickly. Most recently, the brand entered Thailand, Vietnam, Malaysia, and Indonesia.
LVMH’s investment in BDK Parfums caps a burst of mergers and acquisitions in niche fragrance. L’Oréal has led the charge, acquiring Kering Beauté’s perfume portfolio, including Creed, and earlier taking a slice of Amouage. Estée Lauder has joined in with a minority stake in Mexico’s Xinú, while Monogram Capital just bought into cult retailer LuckyScent.
