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Luxury packaging: DIAM undergoes transformation

After having acquired MR Cartonnage Numérique in September 2017, the DIAM Group - a key leader in point-of-sale merchandising in the perfumes, beauty and luxury industries - intends to become a world actor in Luxury Packaging.

Dyptique secondary pack by DIAM

Dyptique secondary pack by DIAM

To this end, DIAM Pack has launched exclusive negotiations for acquiring a majority share of Verpack Group, a leading European supplier of set-up boxes and folded cartons for luxury, perfumes and wines and spirits with five industrial sites (4 in France and 1 in Tunisia). DIAM Pack will seek to provide a comprehensive range of offers to clients, covering small to large runs and encompassing set-up boxes as well as tin, wooden and multi-material boxes. 

In parallel, private investment house Ardian announced it has entered into exclusive negotiations with DIAM’s management team to sell of its majority stake in the Group. In this operation, Michel Vaissaire, CEO of the DIAM Group, Thierry Chetaille, CFO, and Françoise Raoul-Duval, Managing Director of DIAM Prestige Europe, are supported by private equity funds EMZ Partners and BNP Paribas Développement.

The professionalism, strategic vision and cohesion of this team convinced us that the Group has significant potential and we are very enthusiastic to support its development,” commented Thierry Raiff, President of EMZ Partners.


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