The world’s leading provider of guest amenities, serving hotels in over 80 countries, has fully redesigned the Algotherm hotel line — a pioneering French brand of marine cosmetics.
Natural marine ingredients
Honoring the legacy of the brand established in 1962, the new line harnesses the power of marine active ingredients to deliver the ocean’s healing benefits to guests.
The formulas are composed of 98% natural ingredients, including Laminaria Digitata seaweed extract. They certified vegan, GMO-free and gluten-free by Biorius.
The whole range is infused with a fresh marine fragrance that evokes the energizing spirit of the ocean. It opens with crisp top notes of lemon and green foliage, unfolding into a delicate floral heart of lily of the valley, violet, and rose.
Eco-designed packaging
The revamped Algotherm hotel line packaging takes inspiration from the ocean’s breathtaking natural colors. A spectrum of greens, ranging from pale blue-green to deep emerald, evokes the richness of marine biodiversity, offering a visual tribute to ocean life, including the vibrant hues associated with phytoplankton, and a reflection of the brand’s deep-rooted marine heritage.
The collection includes Groupe GM’s patented and refillable Ecofill dispenser, designed with 400ml sealed and traceable pouches that ensure product integrity and hygiene. This system also simplifies hotel operations, allowing housekeeping staff to replace pouches in under 30 seconds. To complete the large-format offering, the range includes the 375ml Ecosource format, certified by EU-Ecolabel and Nordic Swan. Additionally, the 300ml Ecopump dispenser, crafted from plant-based plastics and equipped with sealed pumps, combines sustainable innovation with everyday luxury.
The range also features 33ml tubes made from plant-based materials and capped with recycled plastic, along with a 20g RSPO MB certified bar soap. To elevate the in-room experience, a soothing resource face mask is available, delivering comfort, nourishment, and rejuvenation.
To round out the range, Groupe GM and Algotherm offer a selection of hotel accessories packaged in recycled cardboard sleeves and boxes. These include shower caps, vanity sets, sewing kits, shoe mitts, paper tissues, dental sets, shaving sets, manicure sets and combs.
