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Luxe Pack New York: Record breaking attendance for first time at the Javits Center

The 17th edition of Luxe Pack New York, which was held for the first time at the Jacob K. Javits Center on May 16th and 17th, 2019, welcomed 3,744 attendees (4% increase from 2018 attendance).

With 200 exhibiting companies specializing in premium packaging elements for all luxury sectors, the event offered an in-depth view on the latest developments and innovation in packaging products and solutions for premium brands.

Sustainable packaging took centre stage this year. This was exemplified by the 28 record breaking participants [1] to the Luxe Pack New York in green award [2]. Hosted by founder and CEO of Beauty Matter, Kelly Kovack, the award ceremony honoured two exhibitors :

  • Nate Packaging for their 100% PP Resin Stick. The stick can hold a water based/alcohol based solid formula without drying out.
  • Ecological Fibers for their water based 100% hazardous solvent-free coating operations.

Similarly, the concomitant two-day conference program also enjoyed a record breaking attendance of about 1,300. Speakers from Google, Belvedere Vodka, Estée Lauder, Cannuka drew large crowds to the seminar area. This year’s program content addressed current topics such as the Future of Sustainability and Inspiration crossover. It was standing room only for most sessions, but the Packaging for CBD, Hemp, & Cannabis Premium session moderated by Jeb Gleason Allured, Editor-in-Chief, of Global Cosmetic Magazine, by far received the most attention.

Also, new for 2019 was Tech Talks. A select group of packaging experts demonstrated industry technology advances designed to offer packaging a competitive edge. These experts showcased the latest in brand protection, smart packaging, and digital solutions. Due to its success, Tech Talks will return in 2020.

The East Coast tradeshow dedicated to creative and luxury packaging will be returning to the Javits Center on May 6-7, 2020.

Footnotes

[1] compared to 21 submissions in 2018

[2] The 2019 Luxe Pack New York in green judging panel: Jamie Matusow (Editor-in-Chief, Beauty Packaging), Leilanie Bruce (Project Manager, Brightworks Sustainability), Cindy Graney (Executive Director Global Package Development, Estée Lauder Companies), Drew Haddock (Senior Packaging Designer, Glossier), Dana Davis (Vice President of Sustainability, Product & Business Strategy, Mara Hoffman).

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