2018 proved to be a momentous year for MakeUp in and Luxe Pack! It marked the beginning of a powerful West Coast partnership that brought both B2B platforms to one venue.
MakeUP in… the iconic stage for beauty and make-up products, trends & formulation and Luxe Pack, the premier tradeshow dedicated to luxury packaging for all existing and emerging sectors have merged for a comprehensive event and a winning combination for brands.
Exhibitors increase by +30%
The 2019 edition will again run concurrently on February 27-28 and return to the famous Barker Hanger in Santa Monica, CA.
Both shows will expand the exhibitor offering by 30%; MakeUp in will offer an exclusive selection of contract manufacturers, suppliers of ingredients/formulation, and the best of make-up accessories. This will be supplemented by the Luxe Pack exhibition floor showcasing the leading specialists in primary and secondary packaging. This combination expands the offerings to all beauty professionals in addition to all premium brands sourcing infinite packaging possibilities.
New for 2019, a joint vigorous two-day conference will complement both shows. Key Experts from the beauty industry as well as other premium sectors will share the stage to discuss specific market and design challenges. Attendees will learn what is happening within the Green and Clean Movement, best practices for marketing to GenZers, creative design trends, data mining in the beauty industry…just scratching the surface of topics to come.
Also, keeping in the true spirit of innovation, both shows will highlight dial turning products. Not-to-be missed: The Innovation Tree, a MakeUp in staple that spotlights the latest beauty market trends. New on the Luxe Pack show floor will be The Launch Pad, a digital display inclusive of the many retail launches that hit shelves this year and created by the 2019 exhibitors.
Overall, both organization teams anticipate an epic event bringing a wide array of experts with a saturated 2 days of business discussions and development.
Luxe Pack & MakeUp in Los Angeles
February 27&28, 2019