In order to help customers to differentiate their brands, Metsä Board focuses on high quality presentation and environmental credentials. All Metsä Board’s paperboards are therefore made from a renewable and recyclable resource - fresh fibres - grown in sustainably managed northern European forests. The fibres are of known origin and all the raw materials used in the manufacturing processes can be traced to source. In addition, these fibres help ensure purity and brightness of appearance and add to the ultimate strength of the packaging design.
At Luxe Pack Monaco, Metsä Board will showcase illustration on how structural design and converting, print and finishing techniques can add considerable value and impact to the final packaging design. Visitors to the Metsä Board stand will also be able to discuss specific packaging requirements.
“It is becoming increasingly clear that today’s consumers pay far more attention to the ethicality, ecology and safety of the products they choose to buy. By using a paperboard made of pure fresh forest fibres retailers and consumer goods producers can demonstrate their intention to meet these key consumer needs,” highlights Christophe Baudry, Commercial Director for Beautycare at Metsä Board.