Luxe Brands continues its collaboration with musician, actress and entrepreneur Ariana Grande through the launch of Cloud Pink, the latest addition to her fragrance collection.
The fragrance launched exclusively on Ulta.com on August 13 and will be available in Ulta Beauty stores in the United States starting August 20.
The brand will roll out globally to additional prestige retailers including: Shoppers Drug Mart in Canada; Douglas in Europe; Boots, John Lewis, Superdrug, The Perfume Shop and The Fragrance Shop in the UK; My Chemist in Australia; Liverpool in Mexico.
"With the Cloud brand we continue to see unprecedented demand globally - it has quickly become a cult favorite and has even been noted by industry experts as a modern classic," explains Noreen Dodge, Chief Marketing & Strategy Officer of Luxe Brands.
Created by Firmenich’s Clement Gavarry, Cloud Pink is a blend of amber woods, magenta moss, and a touch of sweetened praline.
The bottle retains its iconic design while being reimagined in shades of pink. The carton brings drama and boldness with impactful combination of metallic and satin finishes.