Follow us twitter facebook
Edition: Global
Click here to subscribe toour free weekly newsletter click here
Industry buzz

Lush launches plastic-free debut foundation range

Natural beauty brand Lush Cosmetics has established itself as a go-to for fizzy bath bombs and plant-based shower gels — but now the label is branching out into foundation.

Lush introduce Slap Sticks solid foundations. - Photo: © Courtesy of Lush

Lush introduce Slap Sticks solid foundations. - Photo: © Courtesy of Lush

On the 29th of June, the company’s “Lush Labs” division launched a 40-shade strong “Slap Stick” foundation range. The foundation, which will come with three different undertone hues, offer medium buildable coverage and contain 45% Indonesian coconut oil to hydrate and soften the skin with every application.

The foundation’s vegan formula also includes Peruvian jojoba oil, which ensures that the color pigment blends smoothly, argan oil for an extra dose of moisture, and a combination of candelilla, sunflower and Turkish rose waxes.

Ten percent of the profits from the purchase of the coconut oil will be donated to a non-profit organization funding literacy classes and a dentist on the Indonesian island of Nias.

Slap Sticks also have the advantage of not relying on excessive packaging; a peelable wax skin means the foundation can be applied directly to the skin, or by using a brush or fingers. “Making foundation, a staple in many people’s daily routine, solid, is a major leap forward to reducing plastic packaging without compromising on quality or effect,” says Rowena Bird, Lush Co-founder and Product Inventor.

For now, the limited-edition Slap Sticks will be available to purchase online from Lush Labs for one month only, and will be available in 18 countries not including the US.

Premium Beauty News with AFP/Relaxnews

Portfolio

  • Lush introduce Slap Sticks solid foundations. - Photo: © Courtesy of (...)
  • Lush introduce Slap Sticks solid foundations. - Photo: © Courtesy of (...)
© 2018 - Premium Beauty News - www.premiumbeautynews.com
latest news
Focus

Édition Spéciale by Luxe Pack unveils its program

Édition Spéciale by Luxe Pack, the first exhibition dedicated to environmental-friendly packaging solutions, will be held on June 4 and 5, 2019 at the Carreau du Temple in Paris, France, during the European Sustainable Development Week. With two months left until the event, the organizers have unveiled the main features of the program, (...)

read more
job opportunities
Experts’ views
Emotional Glyco-intelligence: deciphering sugars through unexplored dimensions

Aïna Queiroz
Emotional Glyco-intelligence: deciphering sugars through unexplored dimensions

It is pretty hard to escape from the first clear signs: the cosmetics industry is definitely, officially entering the emotional era! And it keeps searching for more rationality to substantiate arguments about ingredients, formulas, objective skin beauty and emotionality. Keen to offer multifunctional ingredients that can keep up with (...)

read more

Features

We use cookies to give you a better browsing experience. By continuing your visit to this site, you accept the use of cookies. Read more and set cookies
close