Follow us twitter facebook
Edition: Global
Click here to subscribe toour free weekly newsletter click here
Companies & industry

Lush champions transgender rights with a new campaign (and a bath melt)

Riding the inclusive beauty trend, natural beauty brand Lush Cosmetics is shining a spotlight on transgender rights with its latest campaign. The cosmetics giant has partnered with the National Center for Transgender Equality and the Canadian Centre for Gender & Sexual Diversity on a 14-day campaign dubbed “Trans Rights Are Human Rights.”

Shoppers can support the cause by purchasing the brand’s new limited-edition bath melt “Inner Truth”, which will have 100% of its sales directed to organizations that support the trans community in North America. Containing fair trade organic cocoa butter and uplifting orange oil, the melt promises to soften and moisturize skin when added to a hot bath.

Inner Truth by Lush - Photo: © Courtesy of Lush

Inner Truth by Lush - Photo: © Courtesy of Lush

Throughout the duration of the campaign, the brand’s North American store windows will be stripped free of products and decorated with screens showing quotes from its own transgender and non-binary staff members. It has also launched an online platform full of resources for the trans community and anyone else to learn about how to be a good “ally.”

The move is the latest indication that the beauty and fashion industries are waking up to the need for greater diversification when it comes to transgender representatives. Major brands such as L’Oréal Paris, which included transgender model and trans rights activist Hari Nef in its “Your Skin, Your Story” campaign last January and later briefly hired transgender model Munroe Bergdorf to star in its #allworthit campaign, has made an effort to be a part of the conversation. The relationship with Bergdorf was ill-fated, but she was later snapped up by rival brand Illamasqua to front a seasonal campaign. Meanwhile, last December saw the launch of unisex makeup brand Jecca, which was designed with transgender women in mind, while Valentina Sampaio became the first transgender model to land a French magazine cover when she posed for Vogue Paris’s March issue.

Inner Truth by Lush - Photo: © Courtesy of Lush

Inner Truth by Lush - Photo: © Courtesy of Lush

To learn more about the Lush “Trans Rights Are Human Rights” campaign, see www.lushusa.com/transrights.html

Premium Beauty News with AFP/Relaxnews

© 2018 - Premium Beauty News - www.premiumbeautynews.com
latest news
Focus
spip-vignette

A new trade show dedicated to clean beauty in London

Dubbed Clean Beauty in London the new trade show intends to gather experts, scientists, suppliers, brands, influencers and journalists under one roof “to build the future of clean beauty.” Taking place on October 12 & 13, 2020 at The Brewery, located at 52 Chiswell Street at the heart of London, the event aims to encourage (...)

read more
job opportunities
Experts’ views
India emerges as the next beauty giant

Asia Cosme Lab
India emerges as the next beauty giant

Thanks to a growing young population (first youth population in the world) and the emergence of a vast middle class, as well as a higher Internet connection from both urban and rural areas, India is set to emerge as the next beauty giant after China. Asia Cosme Lab took a deep dive in the fascinating Indian market, where both (...)

read more
Webinars
E-shop - latest publications
Regulations on the registration of cosmetic products in China (part2)
95.00 € excl. tax
Regulations on the registration of cosmetic products in China (part1)
135.00 € excl. tax
Handbook. Cosmetics laws & regulations in the USA
100.00 € excl. tax
Go to top ↑

Features

We use cookies to give you a better browsing experience. By continuing your visit to this site, you accept the use of cookies. Read more and set cookies
close