Follow us twitter facebook
Edition: Global
Click here to subscribe toour free weekly newsletter click here
Companies & industry

Lush champions transgender rights with a new campaign (and a bath melt)

Riding the inclusive beauty trend, natural beauty brand Lush Cosmetics is shining a spotlight on transgender rights with its latest campaign. The cosmetics giant has partnered with the National Center for Transgender Equality and the Canadian Centre for Gender & Sexual Diversity on a 14-day campaign dubbed “Trans Rights Are Human Rights.”

Shoppers can support the cause by purchasing the brand’s new limited-edition bath melt “Inner Truth”, which will have 100% of its sales directed to organizations that support the trans community in North America. Containing fair trade organic cocoa butter and uplifting orange oil, the melt promises to soften and moisturize skin when added to a hot bath.

Inner Truth by Lush - Photo: © Courtesy of Lush

Inner Truth by Lush - Photo: © Courtesy of Lush

Throughout the duration of the campaign, the brand’s North American store windows will be stripped free of products and decorated with screens showing quotes from its own transgender and non-binary staff members. It has also launched an online platform full of resources for the trans community and anyone else to learn about how to be a good “ally.”

The move is the latest indication that the beauty and fashion industries are waking up to the need for greater diversification when it comes to transgender representatives. Major brands such as L’Oréal Paris, which included transgender model and trans rights activist Hari Nef in its “Your Skin, Your Story” campaign last January and later briefly hired transgender model Munroe Bergdorf to star in its #allworthit campaign, has made an effort to be a part of the conversation. The relationship with Bergdorf was ill-fated, but she was later snapped up by rival brand Illamasqua to front a seasonal campaign. Meanwhile, last December saw the launch of unisex makeup brand Jecca, which was designed with transgender women in mind, while Valentina Sampaio became the first transgender model to land a French magazine cover when she posed for Vogue Paris’s March issue.

Inner Truth by Lush - Photo: © Courtesy of Lush

Inner Truth by Lush - Photo: © Courtesy of Lush

To learn more about the Lush “Trans Rights Are Human Rights” campaign, see www.lushusa.com/transrights.html

Premium Beauty News with AFP/Relaxnews

© 2018 - Premium Beauty News - www.premiumbeautynews.com
latest news
Focus
MakeUp in newYork hosted more than 3800 visitors, with a growth of 12% of international guests.

MakeUp in New York moves to Javits Center to continue growing

The latest edition of MakeUp in NewYork was a huge success, announced the organisers. Held at the Center415 on 5th Avenue, in Manhattan, on September 11&12, 2019, the two-day B2B event dedicated to the makeup and skincare supply chain welcomed more than 3800 visitors, with a growth of 12% of international guests. Brazil, Canada, (...)

read more
job opportunities
Experts’ views
Victoria's Secret or the failure of a conservative positioning?

Laurence Bacilieri
Victoria’s Secret or the failure of a conservative positioning?

When the Victoria’s Secret show was cancelled it didn’t come as a surprise. In May, it was reported by The New York Times that the show would no longer be broadcast on network television. “We must evolve and change to grow. With that in mind, we have decided to re-think the traditional Victoria’s Secret Fashion Show". From 2001 to 2018, (...)

read more

Features

We use cookies to give you a better browsing experience. By continuing your visit to this site, you accept the use of cookies. Read more and set cookies
close