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Packaging & design

Lumson strengthens in makeup with the acquisition of Belotti and targets Asia

Two after the acquisition of Lepolast, a producer of packaging for lipsticks and glosses, Lumson strengthens its make-up business with the acquisition of Marino Belotti, a company specializing in the production of compact cases and other powder boxes. An acquisition in line with the growth strategy of the Italian manufacturer of cosmetics packaging, which is also aiming to expand its business in Asia, including China.

The Italian manufacturer of atmospheric and airless distribution systems, plastic or glass bottles and jars, and lipstick packs, continues its external growth strategy with the aim to serve all beauty categories. To strengthen its make-up business, the group has just acquired Marino Belotti, an Italian company specializing in the injection of compact cases for powders intended for prestigious and masstige cosmetic brands.

Prestige compact cases

With a 5.500 m2 production and assembly facility near Bergamo, Marino Belotti has established a solid reputation in the design and manufacture of prestige compact cases. The company manufactures its own moulds and has built up a renowned expertise in plastic injection.

Matteo Moretti, Lumson’s President, and Maria Teresa Belotti, CEO, Marino Belotti. (Photo : © Premium Beauty News)

Matteo Moretti, Lumson’s President, and Maria Teresa Belotti, CEO, Marino Belotti. (Photo : © Premium Beauty News)

This first acquisition, since the arrival of private equity fund FSI as a minority shareholder (35%) in August 2018, is fully in line with Lumson’s growth strategy aiming to increase its market share in Europe and the USA for all product categories, in particular in the prestige segment.

Marino Belotti is an historical company of our sector. We share the passion of our job and the orientation towards quality and innovation. I’m sure that this combination will enable Lumson to strengthen its positioning both in the European and American markets, where we are currently seeing the results of the hard work done over the past years,” said Matteo Moretti, Lumson’s President.

New capabilities and Asian growth

Lumson, which has almost doubled in size in five years (the company’s turnover has increased from 49 million euros in 2013 to 96 million in 2018, an average growth of 15% per year), has invested heavily to increase and modernize its production capacities. The company now has brand-new headquarters in Capergnanica, in the suburbs of Crema, together with a state-of-the-art facility dedicated to the production of technical components (mainly airless and atmospheric pumps), and a fully automated warehouse. In June 2019, the production capacity has been increased to135 million pieces, compared to 90 million pieces previously.

Lumson intends to continue its investments to bring all of its facilities to the same level of excellence to meet the expectations of its customers.

Lastly, the company that generates a large share of its sales in Europe (including 30% in Italy and 22% in France) and in the United States (28%), is now targeting the Asian markets and especially China. “A development that will necessarily go through local production,” underlined Matteo Moretti.

Vincent Gallon

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