Kelco-Care diutan gum is a naturally derived and readily biodegradable rheology modifier with thickening and suspending capabilities that can impart protection and repair benefits to hair fibers even at low use levels and boosted with added salt. According to LLS Beauty, it also has film forming capabilities “with excellent conditioning benefits that give a nice, silky sensory experience to the hair with no drag or stickiness.

Diutan gum is obtained by microbial fermentation, and possessing a similar structure to xanthan gum.

Conditioners, treatments and hair color

According to a 2020 Euromonitor beauty survey, damage is one of the top global consumer hair concerns, including breakage, split ends, brittleness, and tangled hair. “Kelco-Care diutan gum addresses each of these concerns as women are looking for innovative hair care products that help them achieve beautiful, healthy hair,” said Juliana Mancini Gomiero, Global Hair Care Marketing Manager, LLS Beauty.

Suitable for conditioners, treatments and hair color, Kelco-Care diutan gum works in a wide range of pH and temperatures. In addition, in formulations it is easy to disperse and cold processable. It is also high efficiency due to high pseudoplasticity with greater low shear rate viscosity (and yield).

Ready-to-market formulations

To illustrate the efficiency of Kelco-Care diutan gum, LLS Beauty has developed a series of ready-to-market formulations featuring the new ingredient including: Protect and Restore Bio-based Conditioner, Ultra-Hydration Nourishing Conditioner, Soothing Natural Scalp Milk, and Naturange Green Tea Black 2.0 permanent hair color.

Kelco-Care diutan gum products are manufactured by CP Kelco U.S., Inc. a developer of nature-based ingredients. Kelco- Care is a trademark of CP Kelco and is used under license. Lubrizol has a global agreement with CP Kelco to bring Kelco-Care diutan gum to the beauty markets.