Dubbed Resulook, the new botanical ingredient crafted by Lubrizol Life Science - Beauty (LLS Beauty) is sustainably sourced from Myrothamnus flabellifolius, an African species also known as the “resurrection plant” for its ability to remain dormant during drought, then revive after a rainfall. The Zulu people believe that this reviving ability can be transmitted to those who use the plant.
Subcritical water technology
Inspired by the traditional uses of the botanical, LLS Beauty created Resulook to enhance the appearance of the eyes. To achieve this unique benefit, the company used an eco-friendly alternative to conventional chemical solvent. In addition to a lower environmental footprint, the so-called Phenobio subcritical water technology generates a broader range of phytoactives in higher concentrations.
“Today, the emphasis on eyes in the beauty business is greater than ever due to mask wearing brought on by the pandemic. Healthy, fuller eyelashes and brows complement and flatter the eyes, whether the customer wears makeup or not. Now, more so than ever, our eyes make a first impression,” highlights the company.
In vitro and clinical tests
According to LLS Beauty, in vitro testing has shown that Resulook improves hair anchorage and supports hair growth.
Furthermore, clinical testing performed with a serum and a mascara containing 2% ingredient showed a 164% increase in eyelash length compared to a placebo. Other results were a lash lift effect and filling effect for bolder eyebrows.
Ethically sourced in Zimbabwe
The resurrection plant is ethically sourced by a company that works with rural farmers trained in sustainable practices. “The business contributes to community development throughout Zimbabwe by creating jobs and improving living conditions,” said LLS Beauty.
The company also works closely with the nonprofit Samara Foundation to give back to rural harvesting communities.