IFF will unveil four new additions to its LMR Hearts collection at the 2026 edition of the International Exhibition of Raw Materials for Perfumery (SIMPPAR), May 26–27 in Grasse, France.

Each of the new extracts was developed through long term sourcing partnerships, sustainable agricultural practices and precision molecular distillation and fractionation at LMR’s Grasse site.

The new additions include:

  • Lavandin Heart France, with a strong coumarin profile for a more gourmand note;
  • Armoise Heart Morocco, which is richer in thujones for a fresher, more diffusive impact;
  • Ylang Heart Madagascar, offering a unique “extra grade”, creamy and solar olfactive profile;
  • Geranium Heart Egypt, featuring a fruity-lychee profile without conventional minty aspects.

“These new Hearts illustrate how science and sourcing expertise can elevate natural ingredients,” said Bernard Blerot, VP R&D Naturals at IFF. “They provide greater purity and focus while maintaining the integrity of the natural material and demonstrate our team’s scientific stewardship.”

Fruity and gourmand fragrance notes

The four LMR Hearts launched at SIMPPAR follow several natural ingredient innovations introduced earlier this year, including: Tonka Bean CO₂ Absolute, produced using renewable supercritical CO₂ extraction at LMR’s Aumont Aubrac facility in France; Osmanthus Absolute Fruity China, a fruit forward interpretation developed as a captive natural for IFF perfumers; and Pulpextract Passion Fruit and Pulpextract Raspberry, two new fruit ingredients offering vivid, juicy profiles exclusively for IFF perfumers.

According to IFF, these new natural ingredients respond to sustained consumer interest in fruity and gourmand fragrance notes, which make up a significant and enduring share of women’s fragrances.

These launches support IFF’s 25 year investment in LMR and sustainable, natural materials. In late May, IFF will further strengthen this integrated ecosystem with the inauguration of the Domaine des Naturals LMR in Grasse, a dedicated experimental field for raw materials that underscores its long term commitment to the future of naturals and innovation.

“Responsible innovation has always been central to LMR,” said Bertrand de Préville, general manager of LMR, an IFF subsidiary dedicated to natural fragrance ingredients. “Our strength lies in our ability to master the full range of natural technologies to support perfumers’ creativity. We’re connecting nature, science and creation to drive sustainable growth and deliver added value to our customers at global scale.”