Livcer, a French company specialising in packaging of thermoformed samples and single doses, presented several innovations at the latest edition of the MakeUp in Paris show on 22 and 23 June 2017.

The company has showcased a patented mascara sample, initially developed for Guerlain, and featuring the original brush of the product, thus allowing to fully appreciate its qualities. The peelable aluminum foil allows the packaging to be used as a wiper.

Livcer also presented Beauty Press, a new sample pack dedicated to magazine distribution. The peelable thermoformed dose houses the product’s formula in an preformed alveolus which maintains its integrity and aesthetics.

Furthermore, last November, the French SME invested in an additional line for the production of blisters and will install another one this July. Livcer will thus operate eight lines in total with a total production increase of 25% representing an investment of 2.5 million euros.