In a mini credit card format, TouchKiss, Livcer’s new sample format, takes the form of a generous mouth filled in with lipstick. The consumer simply applies the colour with a finger.
“As with all of Livcer’s innovations, safety and environmental constraints shaped the development of this product. The lipstick, poured directly into the sample packaging, is protected by a hard casing that shows the product at its best. TouchKiss is fully recyclable and is therefore compliant with sustainable development initiatives,” says the company specialised in the creation and filling of thermoformed samples and single doses (45% of which for make-up).
TouchKiss offers large decoration areas, allowing brands to fully explain their identity. It would also be possible, using a special mould, to reproduce the desired shape to create other shapes and samples, such as eyeshadow.