Lierac has entrusted the Italian primary packaging manufacturer to reinterpret its packaging for Premium Le Sérum Absolu through a new lens on performance and sensory richness.
The result of 10 years of research and five patents, Premium Le Sérum Absolu – now a bestseller – is an antiageing treatment designed to visibly correct the signs of ageing skin. A trio of botanical actives is at the heart of the formula – white sandalwood extract, sempervivum extract and baobab RNA – which work in synergy with niacinamide (Vitamin B3) and papain to correct the signs of ageing and to improve the complexion.
The serum, with 96% ingredients of natural origin, features a micro-encapsulated texture and a light floral fragrance featuring notes of jasmine, rose and ylang-ylang.
Luxury and functionality
“A ‘jewel’ of efficacy and sensory experience like Premium Le Sérum Absolu could only be held in carefully designed, luxurious packaging,” said Lumson in a press release.
The brand selected Lumson’s 30ml Alexandra square bottle with 20/400 neck. The glass bottle is decorated with a semi-transparent external coating that echoes the product’s golden colour – a detail that adds a touch of contemporary sophistication, underlining its premium positioning. According to Lumson: “The square shape, linear and softly contoured, fully reflects the brand’s identity and brand positioning.”
The Alu Drop Touch dropper, featuring a push-down system and covered in glossy gold aluminium, stands out for an exclusive tactile experience given its textured surface. “This not only improves its functionality, and adds a touch of luxury to daily application but also perfectly embodies Lierac’s vision,” detailed Lumson.
