With a turnover of about EUR 8 million, half of it coming from the cosmetics sector, Eisen, which was founded in 1921 is the epitome of German SME. Eisen employs 60 staffs at the German factory and 100% owned daughter company in China with hundred more, hundred in producing solely for the Eisen stationary range.

“Creativity and inventiveness …”

Today, creating a pencil sharpener, explains Christian Eisen, is primarily mastering the art of manufacturing the steel blades: our factory in Baiersdorf fproduces some 200 million units annually. Then it is to have a significant number of injection appliances: we have 8 machines in total working for the cosmetic line. And foremost to be creative and inventive in order to design the cosmetic pencil sharpener that will suit the customer but also the end user! If you don’t have the pencil sharpener..., you don’t have the market. It is the indispensable tool for any woman using cosmetic pencils, be they wood-clenched or plastic-clenched pencils”.

A perfect pencil comes from a properly designed and functioning pencil sharpener,” he adds. Indeed, different pencils demand a different sharpener with one common goal: perfect application time after time.

The final customer will be able to apply a precision line with a fine point. Our second blade system gives the final customer the chance to smudge, apply smooth or broad lines and fuller coverage. And remember, each time you sharpen the pencil you create an anti-bacterial surface”.

Customisation

What we say to our direct customer is ….,When you have a special requirement Eisen has the special solution. Want a pencil with an oval tip? Eisen has the sharpener to form an oval tip every time. You never can find the sharpener when you need it? Eisen has a sharpener in your pencil cap, airtight, and right where you need it to be every time.

According to Christian Eisen, “quality comes from ideas and making a perfect beauty tool”. From this point of view, its company offers plenty custom packing options, custom colours, custom logos or even a custom sharpeners, that are just different means to communicate the brand’s message to the customer.

All kind of shapes

We offer a full range of diameters from 6.3mm to 16mm in a single style. Once the diameter is selected, the customer decides if he wants a pencil to have a rounded tip or a fine tip.

Then let’s move on to the design. Covers or bases or both can be added and don’t forget the all important cleaning stick. Eventually, the aim is to create a product that enhances the brand and catches the final customer’s eye,” he concludes.