Hardly available in non-Asian beauty markets five years ago, masks are now an important and growing category in Europe and North America. In such a context, many suppliers have made significant investments to increase their production capacity in this category.
It has been four years since Lessonia decided to invest to respond to the development of the sheet mask market in Europe and the United States. To address the rapid increase in demand, in October 2017 the company started the construction of a new plant on a piece of land adjacent to its historic site. Works are now completed and Lessonia has launched production in the new facility (8000m2 on two floors), which is mainly dedicated to the impregnation of the masks.
Europe and North America
Lessonia has bet on a strategy turned towards the needs of Western markets with made in France products.
In order to comply with stringent requirements from ordering parties and their toxicological experts, the company is developing its own supply chain in Europe in order to be able to trace all the mask components.
“Masks need to offer to the consumers an immediate satisfaction and an excellent user comfort. Lessonia’s success is based on a manufacturing and formulation technology of 100% skin-friendly and preservative-free sheet masks’ serums. Thus, Lessonia offers Milky Serum with 100% ingredients from natural origin,” highlights the Bretagne-based company.
Where its Korean and Chinese competitors rely on manufacturing processes based on long chain of intermediaries (cutting and folding masks, sachets manufacturing, packaging...) and requiring numerous manual tasks, Lessonia has chosen the automatization way. “A necessary method to obtain competitive manufacturing cost and to guarantee a perfect transparency and traceability,” concludes the company.