After a year of “record results” and a second capital increase of 5 million euros the French niche fragrance brand intends to gear up its development.
After setting up his perfume factory on a 14-hectare estate renamed Domaine Primordial, the brand created by Arnaud Poulain in 2015 now relies on its own production tools and has doubled its workforce.
Continued triple-digit growth
The brand announces in 2022 – and for the third consecutive year – a growth of more than 130%.
“The company was able to grow quickly and smoothly thanks to renewed financial strength reinforced by a capital increase of 5 million euros conducted with its historical partners,” says Les Eaux Primordialeshttps://www.leseauxprimordiales.com in a statement.
Growth was driven by the success of several best sellers and international commercial developments.
Openings in the United States and China
Among many projects for 2023, the brand highlights the launch of a new collection, the optimisation of production lines, and the conquest of the American and Chinese markets.
The production of scented candles and the creation of a range of treatments are also on the agenda, with the aim to make the brand “an essential player in the highly competitive Haute Parfumerie market.”