Le Mini Macaron, the affordable 1-step at home gel manicure brand, was launched officially in over 1,000 Ulta stores all over the US and on Ulta.com on October 24, 2017, marking its official entry into the US marketplace.
Le Mini Macaron was founded by Christina Kao and Francois-Xavier Humbert in 2014 and was launched through a successful Kickstarter campaign in 2015. Le Mini Macaron was created to address what the founders saw as “the inaccessibility to affordable, salon quality at-home gel manicure products”. Thus, the mission of the new brand is to fill this void in the nail care industry.
"Our ambition at Le Mini Macaron is to change the way women do nails. Gel has been a revolution for the nail category and we wanted to create a product that can provide both the affordability and convenience that busy women on-the-go need, yet packaged in an exciting, playful and unexpected way," says Christina Kao, Managing Partner of Camelia Beauty, the parent company of the brand. "We believe that gel can be for everyone which is why we wanted to make an at-home kit that is user-friendly, affordable and attractive."
Although Le Mini Macaron has American grown roots with the concept, creation and initial Kickstarter campaign executed in the United States, the brand honed its launch and successes abroad. Le Mini Macaron launched internationally through brick and mortar beauty retailers and department stores, most notably Sephora France in over 340 doors, where the macaron-inspired concept of the gel nail kits resonated with the millennial marketplace. The brand continued to take on international steam, with availability in Sephora Middle East, Sephora China, Sephora Spain and luxury department stores in Canada, Switzerland, Italy, Hong Kong and France.
Three years after inception, Le Mini Macaron is finally coming home. The launch at Ulta marks its first foray into the US market for the well-known international gel nail brand. In over 1,000 Ulta doors nationwide and on Ulta.com, Le Mini Macaron will introduce a complete range of Gel Manicure Kits in a variety of colours along with their new Hand & Finger Masks, to be featured in Ulta’s grab-and-go fixture at check out.
