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Laure Braive

Marketing Excellence and Luxury Customer Experience

From Baccarat to Hermès, including Prada, Valentino and Comme des Garçons perfumes, then within ethical jewel maker Or du Monde, Laure Braive’s career has been built on three complementary and ever more interconnected functions: marketing, training and retail.

Laure Braive currently works as an independent consultant in Marketing Excellence and Luxury Customer Experience. What drives her is offering an incomparable customer experience. To amaze, to tell, to enchant ... and make people dream!

A lover of words and perfumes, she cultivates her passion and expertise by regularly writing for her favourite houses and business partners.

Website: www.laure-braive-conseil.com

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The waterless issue, an innovation challenge for Argeville

The waterless issue, an innovation challenge for Argeville

Hansol EB eco-friendly paper material changes the packaging landscape

Hansol EB eco-friendly paper material changes the packaging landscape

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MakeUp in LosAngeles returns in February in a transformed beauty market

MakeUp in LosAngeles returns in February in a transformed beauty market

MakeUp in Los Angeles 2022 is returning at the LA Convention Center on 23rd and 24th February 2022, together with...

Beauty under carbon constraints… with enthusiasm!

Beauty under carbon constraints… with enthusiasm!

Decarbonisation, circular economy... these words still seemed out of place in the cosmetics world three years ago. But caught up by the...

The waterless issue, an innovation challenge for Argeville

The waterless issue, an innovation challenge for Argeville

Aware of the evolution of skincare products consumption patterns and of the demand, Argeville has developed a global expertise in the...

Cosmetic Ingredients - October 2021

Cosmetic Ingredients - October 2021

As a result of the various confinements, new skincare practices have emerged, often inspired by Japanese concepts. Our vision of beauty...

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