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World class news for the beauty and cosmetics industries
Laure Braive

Marketing Excellence and Luxury Customer Experience

From Baccarat to Hermès, including Prada, Valentino and Comme des Garçons perfumes, then within ethical jewel maker Or du Monde, Laure Braive’s career has been built on three complementary and ever more interconnected functions: marketing, training and retail.

Laure Braive currently works as an independent consultant in Marketing Excellence and Luxury Customer Experience. What drives her is offering an incomparable customer experience. To amaze, to tell, to enchant ... and make people dream!

A lover of words and perfumes, she cultivates her passion and expertise by regularly writing for her favourite houses and business partners.

Website: www.laure-braive-conseil.com

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Make-up sponges: how to get out of 100% petrochemicals?

Make-up sponges: how to get out of 100% petrochemicals?

Connecting skin and wellness through cosmetic innovations

Connecting skin and wellness through cosmetic innovations

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Luxe Pack Los Angeles 2023 to focus on packaging creativity and sustainability

Luxe Pack Los Angeles 2023 to focus on packaging creativity and sustainability

Still in the wave of a successful comeback event in early 2022, Luxe Pack Los Angeles, the trade show for creative...

Anti-pollution claims (2/2): in-vitro and ex-vivo assays

Anti-pollution claims (2/2): in-vitro and ex-vivo assays

The stress induced by the pollution can increase the formation of glycated products at the several layers of the skin. It produces the...

Make-up sponges: how to get out of 100% petrochemicals?

Make-up sponges: how to get out of 100% petrochemicals?

The development of more responsible beauty sponges, expected by customers, is a major challenge for the cosmetic accessories industry,...

Cosmetic Ingredients - April 2022

Cosmetic Ingredients - April 2022

After two years marked by a pandemic and a succession of unprecedented global lockdowns, the face of the global cosmetics market has...

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