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World class news for the beauty and cosmetics industries
Laure Braive

Marketing Excellence and Luxury Customer Experience

From Baccarat to Hermès, along with Prada, Valentino or Comme des Garçons perfumes and then at Or du Monde ethical jewelry, Laure Braive’s career evolved around three complementary and interconnected functions: Marketing, Training and Retail.

Laure Braive now works as a strategic planner and independent consultant in Marketing and Luxury Customer Experience. Her main drivers: elevating brands and products expression, offering an incomparable customer experience. To amaze, to story-tell, to enchant... To invite to dream!

Her scope includes beauty and jewelry, as well as art of living and spirits. Perfume is her favorite field of expression and true passion.

Website: www.laure-braive-conseil.com

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Why refillable 10 ml formats are redefining premium fragrance strategies

Why refillable 10 ml formats are redefining premium fragrance strategies

When makeup meets skincare: How IL Cosmetics is shaping the hybrid beauty era

When makeup meets skincare: How IL Cosmetics is shaping the hybrid beauty era

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Cosmoprof Worldwide Bologna 2026 shifts towards a more visitor-centric format

Cosmoprof Worldwide Bologna 2026 shifts towards a more visitor-centric format

As the beauty industry enters 2026 amid growing complexity, Cosmoprof Worldwide Bologna is adapting with a more...

5 Korean skincare trends transforming the Canadian beauty market

5 Korean skincare trends transforming the Canadian beauty market

Korean beauty — widely known as K-beauty—has steadily reshaped the global skincare conversation with its emphasis on gentle formulas,...

Why refillable 10 ml formats are redefining premium fragrance strategies

Why refillable 10 ml formats are redefining premium fragrance strategies

As refillability becomes a strategic priority for the beauty industry, brands face a critical challenge: how to reduce environmental...

Cosmetic Ingredients - April 2025

Cosmetic Ingredients - April 2025

The 2025 edition of in-cosmetics Global, which will be held in Amsterdam from April 08 to 10, 2025, will once again be an opportunity for...

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