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World class news for the beauty and cosmetics industries
Laure Braive

Marketing Excellence and Luxury Customer Experience

From Baccarat to Hermès, along with Prada, Valentino or Comme des Garçons perfumes and then at Or du Monde ethical jewelry, Laure Braive’s career evolved around three complementary and interconnected functions: Marketing, Training and Retail.

Laure Braive now works as a strategic planner and independent consultant in Marketing and Luxury Customer Experience. Her main drivers: elevating brands and products expression, offering an incomparable customer experience. To amaze, to story-tell, to enchant... To invite to dream!

Her scope includes beauty and jewelry, as well as art of living and spirits. Perfume is her favorite field of expression and true passion.

Website: www.laure-braive-conseil.com

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Rethinking loose powder: a cleaner, smarter way forward

Rethinking loose powder: a cleaner, smarter way forward

Why refillable 10 ml formats are redefining premium fragrance strategies

Why refillable 10 ml formats are redefining premium fragrance strategies

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Cosmoprof 2026 is set to deliver an even more global and balanced edition

Cosmoprof 2026 is set to deliver an even more global and balanced edition

Cosmoprof Worldwide Bologna prepares to host its 57th edition. From March 26 to 29, 2026, the event will host over...

The Age of Flow: Five key trends for 2026 and beyond

The Age of Flow: Five key trends for 2026 and beyond

The beauty industry is entering a new phase of transformation - one shaped by constant movement, uncertainty, and acceleration, but also...

Rethinking loose powder: a cleaner, smarter way forward

Rethinking loose powder: a cleaner, smarter way forward

Loose powder has long been a backstage essential and consumer favorite—yet its packaging has remained frustratingly messy, wasteful, and...

Fragrance Innovation - January 2026

Fragrance Innovation - January 2026

Every year in Paris, the Fragrance Innovation Summit brings together from the fine perfumery industry—composition houses, brands,...

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