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World class news for the beauty and cosmetics industries
Laure Braive

Marketing Excellence and Luxury Customer Experience

From Baccarat to Hermès, along with Prada, Valentino or Comme des Garçons perfumes and then at Or du Monde ethical jewelry, Laure Braive’s career evolved around three complementary and interconnected functions: Marketing, Training and Retail.

Laure Braive now works as a strategic planner and independent consultant in Marketing and Luxury Customer Experience. Her main drivers: elevating brands and products expression, offering an incomparable customer experience. To amaze, to story-tell, to enchant... To invite to dream!

Her scope includes beauty and jewelry, as well as art of living and spirits. Perfume is her favorite field of expression and true passion.

Website: www.laure-braive-conseil.com

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When makeup meets skincare: How IL Cosmetics is shaping the hybrid beauty era

When makeup meets skincare: How IL Cosmetics is shaping the hybrid beauty era

How Arbelle's 4th-gen beauty AI delivers revenue, confidence, and real insights

How Arbelle’s 4th-gen beauty AI delivers revenue, confidence, and real insights

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Cosmoprof Worldwide Bologna 2026 shifts towards a more visitor-centric format

Cosmoprof Worldwide Bologna 2026 shifts towards a more visitor-centric format

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Beyond #BeautyTok: Can beauty brands thrive outside viral moments?

Beyond #BeautyTok: Can beauty brands thrive outside viral moments?

In the trend-led beauty industry, where big players’ mega-budgets can buy the time and attention of zillion-follower influencers, how can...

When makeup meets skincare: How IL Cosmetics is shaping the hybrid beauty era

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Long gone are the days when makeup sat on one side of the bathroom cabinet and skincare on the other. In 2025, the most innovative...

Cosmetic Ingredients - April 2025

Cosmetic Ingredients - April 2025

The 2025 edition of in-cosmetics Global, which will be held in Amsterdam from April 08 to 10, 2025, will once again be an opportunity for...

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