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Industry buzz

Lancôme chose Aptar’s Precious spray for La Nuit Trésor, its new fragrance for women

Due to be launched on 15 March 2015 (in 50 ml), this delectable perfume will be enhanced by the Precious spray from Aptar beauty + home.

We chose the Precious spray, because it provides a dual sensation of gentleness and, through the quality of its diffusion, it reveals all the sensuality of this perfume with aphrodisiac aromas. The mist effect brings a real richness to the product which is different from the pumps usually chosen for the Lancôme range,” underlines Laura Pommereau, Marketing Director at Lancôme.

Indeed, the Precious pump from Aptar beauty + home offers particularly fine diffusion allowing a very sensual enveloping feeling.

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