Swiss-based Lalique Group has inked a licencing agreement to create and market fragrances for Japanese luxury jeweller Mikimoto, renowned for its cultured pearls.

Under the terms of the agreement, Lalique Group will exclusively create and distribute a collection of perfumes and crystal editions for the Japanese brand.

First fragrance line in 2026

The licence will initially run through 2035. The launch of the first Mikimoto crystal edition under the licence is planned for 2025, and the global roll-out of the first luxury perfume line is scheduled for spring 2026.

Founded in 1893 by Japanese entrepreneur Kokichi Mikimoto, who created the world’s first cultured pearl, the Mikimoto company boasts flagship boutiques in key financial and luxury hubs globally. Locations include Tokyo, New York, Paris, London, Beijing, Shanghai, Hong Kong, Taipei, Singapore, Bangkok, among other. These strategic outposts underscore Mikimoto’s international prominence in the luxury jewellery sector.

With the upcoming fragrances for Mikimoto, Lalique Group is expanding its existing perfumes portfolio currently including the brands Lalique Parfums, Brioni Fragrances, Jaguar Fragrances, Bentley Fragrances, Parfums Grès, Parfums Samouraï and the soon to be launched scents for Superdry.