Zurich-headquartered Lalique Group SA (formerly known as Art & Fragrance SA), which is active in the creation, development, marketing and worldwide distribution of luxury goods, has renamed its sub-holding company for the perfume and cosmetics business as Lalique Beauty SA in a move aimed at unifying its market presence.
The business now combined under Lalique Beauty includes such perfume brands as Lalique, Jaguar, Grès, Bentley, Samouraï and Alain Delon, as well as the Ultrasun sunscreen brand. The perfume filling and logistics operation Art & Fragrance Services in France, which is also part of Lalique Beauty, is now called Lalique Beauty Services.
The Group’s second sub-holding company, Lalique SA, incorporates the crystal and jewellery business as well as the hospitality and gastronomy sector.
“This measure will further unify the market platform of the Group as a whole and make the most of the high level of awareness enjoyed by the main Lalique brand in the international market. The change of name will not affect the strategy and direction of the company’s business activities, which will continue unaltered,” explains Roger von der Weid, CEO Lalique Group.