The Estée Lauder Companies has appointed Lahnie Strange to Senior Vice President, Global General Manager, Bobbi Brown, beginning February 1, 2023.

Lahnie Strange will report to Sandra Main, President, Global Brands, La Mer and Bobbi Brown and join the company’s Extended Executive Leadership Team.

Having previously spent nearly six years in marketing leadership roles at Bobbi Brown Cosmetics, Lahnie returns to the brand where she will leverage her deep understanding of our artistry-led brand to continue driving growth across winning consumer segments, channels and markets,” said Sandra Main.

Working closely with Sandra, Lahnie Strange will lead the global brand strategy and new product and commercial innovation, building and expanding upon hero products, like Vitamin Enriched Face Base and Intensive Serum Foundation, to further fuel their momentum.

Lahnie joins from Estée Lauder where most recently she held the role of SVP/GM, Estée Lauder and AERIN Beauty, North America. Previously, she held the role of SVP, Global Marketing and Product Development, Estée Lauder overseeing product and commercial innovation for makeup, including the brand’s coveted Double Wear franchise.

Lahnie Strange first joined the company in 2005 and held marketing roles of increasing responsibility at Clinique both globally and in North America. In 2010, she transitioned to the Global Marketing team for Bobbi Brown Cosmetics where she worked for nearly six years, eventually assuming the role of SVP, Global Marketing, Product, Consumer, Digital.