Beyond traditional shiny and matte varnishes, other lacquers offer a surprising range of effects. In addition to Soft Touch, clever designs, such as crackled or fissured textures, rough stone and wet-look effects are coming to the fore. These new-generation lacquers give standard packaging a custom design that reflects the formulas found inside.
“With its velvety feel that can be applied to all or just a portion of the product, Soft Touch remains a favorite for its texture,” says Mega Airless, which offers Soft Touch finishing on bottles and caps for all of its dispenser and cap ranges.
The company also boasts new decorative finishing options with surprising tactile and visual effects. Applying lacquer via silkscreen, for example, to produce a surface aspect that is both resistant and can be easily printed.
A rough stone effect evokes strength and resistance to time - a perfect fit for a men’s skincare line. For this option, printing follows lacquering, which can then be decorated with hot-stamped pieces.
Crackle or fissured effect is available in several shades. As it is transparent, the effect allows the user to see the formula inside the bottle. It also plays on the colors of the pack and its contents. Additional printing is possible before or after the lacquer is applied.
Wet effect evokes freshness. Droplets appear on the surface with a slight relief effect. This option is a good fit for purifying skincare ranges, suncare or lotions with floral fragrances. Printing before lacquering.