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Industry buzz

La Roche Posay opts for TAG System by Lumson to launch “Substiane Serum [+]”

Lumson’s TAG System has appealed the Laboratoires La Roche Posay who slected it for the of their new “Substiane Serum [+], an anti-ageing with a high concentration in Pro-Xylane.

The TAG System, which stands for Techno Airless Glass, was selected because of its excellent product’s distribution, “right down to the last drops”, and for the aesthetical qualities of glass.

For “Substiane Serum [+]”, La Roche Posay chose a 30 ml glass bottle with white spray colouring on the inside of the glass bottle (Glass Enhancer finish), a UV metallized matt silver pump with a white actuator and a clear overcap. The packaging represents the colour and the positioning of La Roche Posay brand at its best.

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