In 2017, Swiss luxury skincare brand La Prairie will partner with Art Basel, the world’s leading art platform, in a first-of-its-kind partnership. The renowned art fair is slated for June 15-18, 2017 in Basel, Switzerland.
As part of this initiative, La Prairie will be present in Art Basel’s Collectors Lounge throughout the duration of the fair, where VIPs will have the opportunity to experience the La Prairie universe and enjoy customized La Prairie treatments.
“We are very excited about the partnership between La Prairie and Art Basel, which we feel perfectly represents our quest for timeless beauty and our passion for audacity,” said Patrick Rasquinet, President and CEO of La Prairie Group. “Indeed, from the painstaking research behind our scientific breakthroughs to the opulent formulations that envelop the senses, from the jewel-like packaging to the high-touch service, art is not just what La Prairie is, it is what we do,” he added.
In addition to establishing the partnership with the art fair, La Prairie will also mark the 30th anniversary of its iconic Skin Caviar. To celebrate the occasion, La Prairie plans to collaborate on a scientific and artistic innovation with a select group of contemporary artists, to be announced at a later date.