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La Prairie Group bets on Asian markets

Beiersdorf’s La Prairie Group posted double-digit growth in 2008 for the fourth consecutive year. The Swiss company announced that net sales increased by 10.2 percent in 2008, adjusted for exchange rate effects. Calculated at average exchange rates, turnover rose by 5.5 percent to CHF 416 million.

The group features four brands positioned in the premium cosmetics segment: La Prairie, Juvena, Marlies Möller beauty haircare and SBT Skin Biology Therapy. “The key to our success is certainly the four strong, exclusive brands that complement one another optimally, as well as the innovative power of the La Prairie Group,” commented Dirk Trappmann, CEO of the La Prairie Group.

Despite the financial crisis, the La Prairie Group showed qualitatively stronger and faster growth than the competitors and the market. Asia is and will remain a key source of growth for the La Prairie Group in the coming years,” the company said in a release.

© 2009 - Premium Beauty News - www.premiumbeautynews.com
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