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Industry buzz

La Prairie adds new face cream to luxury caviar range

Luxury cosmetics brand La Prairie has added a new product to its Système Éclat Caviar Nacré beauty collection in the shape of Crème Hydratante Éclat Caviar Nacré.

Made using extracts of liquorice root and watercress with a dash of golden caviar (which reportedly has firming properties), the new cream is aimed at mature skins and is designed to even out skin pigmentation and target discoloration for a younger appearance. In addition to lending the skin a firmer and plumper appearance, the product aims to delay any future signs of aging.

La Prairie Crème Hydratante Éclat Caviar Nacré © La Prairie. All rights reserved

La Prairie Crème Hydratante Éclat Caviar Nacré © La Prairie. All rights reserved

The cream promotes an even skintone by reducing the effects of tyrosinase, an enzyme which triggers discoloration deep in the skin. New technology also combats and controls the production of melatonin in the skin, while the hydrating formula claims to leave skin glowing and plump.

The cream joins the ranks of La Prairie’s Caviar Nacré collection, which already includes the eye products Sérum Éclat Caviar Nacré pour le Contour des Yeux and the Crème Éclat Caviar Nacré pour le Contour des Yeux.

La Prairie is famous for its luxurious concoctions — the brand already has a Platinum Collection containing the precious metal and a White Caviar series of products. Other brands fighting for the custom of the privileged few include La Mer, whose bestselling creams feature its Miracle Broth, made using light and sound-infused sea kelp, and Forever Flawless, whose Pink Diamond collection is infused with extra fine diamond powder.

Crème Hydratante Éclat Caviar Nacré launches on May 11, 2015.


© 2015 - Premium Beauty News -
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