Follow us twitter facebook
Edition: Global
Click here to subscribe toour free weekly newsletter click here
Industry buzz

“La Naturelle”, the first 100% organic beauty box in three versions

On the initiative of COSMEBIO, the Professional Association for Ecological and Organic Cosmetics, the Ma boîte à Beauté website is now selling the first boxes containing only organic-certified products.

We wanted to put an end to preconceived ideas about organic cosmetics, and offer consumers the possibility to discover the new age of the organic movement, which cultivates performance and sensoriality,COSMEBIO Development Director Betty Santonnat explains.

Seven or eight retail-size cosmetic products are selected to make each of the three versions, and wrapped into an organic cotton pouch: the “Féminine” version includes skincare, perfume and makeup, the “Familiale” version comprises children skincare products, and the “Soins” version is exclusively composed of face care cosmetics. The products are only unveiled when opening the box.

Eighteen COSMEBIO-labelled brands have participated in the first series, including Cinq Mondes, Les Fleurs de Bach, Bo Ho, K pour Karité, LC Bio, Algovital…

The 9,000 boxes of the first two versions had been available without any subscription for €29.90 (+ €3 for shipping costs) since last July, and they are already out of stock. The “Soins” box will be available as from October throughout the France Loisirs network, a partner of Ma Boîte à Beauté.

Renewed versions are expected for the beginning of 2015.

© 2014 - Premium Beauty News - www.premiumbeautynews.com
latest news
Focus
spip-vignette

A new trade show dedicated to clean beauty in London

Dubbed Clean Beauty in London the new trade show intends to gather experts, scientists, suppliers, brands, influencers and journalists under one roof “to build the future of clean beauty.” Taking place on October 12 & 13, 2020 at The Brewery, located at 52 Chiswell Street at the heart of London, the event aims to encourage (...)

read more
job opportunities
Experts’ views
India emerges as the next beauty giant

Asia Cosme Lab
India emerges as the next beauty giant

Thanks to a growing young population (first youth population in the world) and the emergence of a vast middle class, as well as a higher Internet connection from both urban and rural areas, India is set to emerge as the next beauty giant after China. Asia Cosme Lab took a deep dive in the fascinating Indian market, where both (...)

read more

Features

We use cookies to give you a better browsing experience. By continuing your visit to this site, you accept the use of cookies. Read more and set cookies
close