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Industry buzz

La Colline chose Aptar’s Serumony airless pen for its new ultra-premium Cure

To address the strong demand for ultra-performing skincare treatments, La Colline is launching NativAge La Cure, a complete treatment consisting of a “super powerful” formula.

To protect the formula and facilitate its optimal application, La Colline has chosen Serumony, the airless high-precision packaging solution created by Aptar Beauty + Home.

According to Aptar, the brand’s choice can be explained the pack’s many advantages:

- Its technological design, somewhere between science and beauty, evokes precision and is styled on make-up pens.
- Its brand new dispensing system is both feminine and precise. Ergonomic and intuitive, Serumony delivers a precise dose of this precious essence with just one pump.
- Its protective casing is airtight and protects the formula from oxidation.
- Its travel-friendly appearance and 10 ml capacity. Compact and lightweight, it can be taken everywhere.

"The fact that every element of the pack can be customized has been an additional source of motivation for us to choose this premium, airless packaging solution. It has enabled us to go even further and offer a truly elegant product. The lacquered rose gold slender body matches magnificently with the metalized cap and fits perfectly with the NativAge La Cure identity", a spokesperson for the La Colline brand adds.

The four 10 ml bottles used for the skin treatment are housed in a luxurious premium gift box.

NativAge La Cure on the market in December 2016

© 2016 - Premium Beauty News - www.premiumbeautynews.com
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