L’Oréal Professional Products Division is rolling out a programme to support the modernisation of hairdressing salons in Europe.
The Salon Emotion programme will provide eligible stylists with support to improve their clients’ overall experience, modernise their salons with complete and personalised guidance, and facilitate their access to financing. By the end of 2018, “Salon Emotion” aims at transforming 6,000 salons.
"As the leader in beauty and the partner of choice for hair stylists, it is our responsibility to help the industry reinvent itself and become more dynamic," declared An Verhulst-Santos, President Professional Products Division. "Making it easier for stylists who run small businesses to secure a bank loan is essential to developing the sector," she adds.
L’Oréal has signed agreements with banks in every country where the programme will be deployed. In France, BNP Paribas, as part of its strategic plan "BNP Paribas entrepreneurs 2016", and the Crédit Agricole Caisses Régionales are taking part in the programme. Hair stylists will benefit from simplified banking processes. The banks working alongside L’Oréal.
The second biggest craft trade in France, the hairdressing industry represents 6 billion euros  and a workforce of 170,000  people and, according to L’Oréal, suffers from having a number of lacklustre salons.