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L’Oréal wants to grow Saint-Gervais Mont Blanc as a global mass-market spa brand

L’Oréal plans to develop the small dermo-cosmetics brand Saint-Gervais Mont Blanc into a spa brand available “at an affordable price for consumers around the world,” said Jean-Paul Agon, the group’s CEO last week.

Saint-Gervais Mont Blanc is one of the 11 French thermal springs that are “recognized for their dermatological benefits”. Photo: © Éric Piermont / AFP

Saint-Gervais Mont Blanc is one of the 11 French thermal springs that are “recognized for their dermatological benefits”. Photo: © Éric Piermont / AFP

With an annual turnover of 3 million euros, this brand was acquired by L’Oréal last year. Saint-Gervais Mont Blanc is the smallest brand ever bought by L’Oréal to date. However, it has a “tremendous potential”, said Jean-Paul Agon.

Saint-Gervais Mont Blanc is one of the 11 French thermal springs that are “recognized for their dermatological benefits”, and its name is ideal for a global development: “The Mont Blanc is like the Eiffel Tower, its is known by all consumers around the world,” said the CEO.

The Saint-Gervais Mont Blanc dermo-cosmetics brand was acquired by L’Oréal last year.

The Saint-Gervais Mont Blanc dermo-cosmetics brand was acquired by L’Oréal last year.

In addition to the brand license, L’Oréal also bought operating rights of the Saint-Gervais-les-Bains the spa resort located in the French Alps. However, the group does not plan to develop any form of large-scale spa business, Agon said.

Dermo-cosmetics is already a strategic division of L’Oréal, with other spa and thermal brands such Vichy and La Roche-Posay, which are sold mainly in pharmacies and parapharmacies.

AFP/Relaxnews
(Translation by premiumbeautynews.com)

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